It doesn’t matter what day of the week it is, much less the time of day—the candy shop at the Albanese Confectionery Group’s headquarters in Merrillville, Ind., is full. So it makes sense that the supplier of gummy candies, including its popular 12 Flavor Gummi Bears, would partner with area retailers to spread some of that goodwill.
County Line Orchard sits on a dusty rural road in Hobart, Ind. In the fall, just before the leaves start to turn colors, the idyllic farm welcomes thousands of apple and pumpkin pickers for hayrides, a petting zoo and good food. Albanese and Indiana retailer Luke Oil, owner and operator of County Line Orchard and longtime partner of the confectioner, struck a deal this year that yielded, of all things, an Albanese gummy bear cut into a soybean field.
Click through to read more about this partnership, and another that Albanese forged with Valparaiso, Ind.-based Family Express.