Limited-time rollouts during the fall season typically emphasize two consumer desires: football and Halloween.
For football lovers, Flowers Foods’ Tastykake brand debuted Kickoff Cookies and Honey Buns, while Town House crackers (Kellogg’s) marked the return of college and pro football with the release of Town House Game Day Dippers, a specially shaped football-themed cracker.
With Halloween approaching, pumpkin-inspired varieties are re-emerging, seen with Hostess Pumpkin Spice Flavored Twinkies, Voortman Pumpkin Spice Flavored Wafers and Halo Top Pumpkin Pie ice cream pints.
When it comes to confection and other Halloween-related treats, c-stores have a golden opportunity in front of them. Fishers, Ind.-based Vibenomics, retail audio advertising provider for CPGs, groceries and retailers, revealed that 38% of shoppers purchase Halloween candy from drug/convenience stores. These two channels vie for position against leading grocery (where 68% of shoppers purchase Halloween candy) and mass merchandiser channels (48%). Vibernomics revealed that 16% of shoppers purchase candy online.
This season, 53% of shoppers have frugality on their minds through both coupons and discounts. Thirty-six percent of shoppers plan to look for low-cost options, according to Vibernomics. The research firm also stated that in-store promotion is most likely to influence the purchase of a specific Halloween candy brand.
Click ahead for five fall-related product arrivals across packaged snacks and novelties.