5 Fall-Inspired C-Store Launches

5 Fall-inspired C-store Launches

Limited-time rollouts during the fall season typically emphasize two consumer desires: football and Halloween.

For football lovers, Flowers Foods’ Tastykake brand debuted Kickoff Cookies and Honey Buns, while Town House crackers (Kellogg’s) marked the return of college and pro football with the release of Town House Game Day Dippers, a specially shaped football-themed cracker.

With Halloween approaching, pumpkin-inspired varieties are re-emerging, seen with Hostess Pumpkin Spice Flavored Twinkies, Voortman Pumpkin Spice Flavored Wafers and Halo Top Pumpkin Pie ice cream pints.

When it comes to confection and other Halloween-related treats, c-stores have a golden opportunity in front of them. Fishers, Ind.-based Vibenomics, retail audio advertising provider for CPGs, groceries and retailers, revealed that 38% of shoppers purchase Halloween candy from drug/convenience stores. These two channels vie for position against leading grocery (where 68% of shoppers purchase Halloween candy) and mass merchandiser channels (48%). Vibernomics revealed that 16% of shoppers purchase candy online.

This season, 53% of shoppers have frugality on their minds through both coupons and discounts. Thirty-six percent of shoppers plan to look for low-cost options, according to Vibernomics. The research firm also stated that in-store promotion is most likely to influence the purchase of a specific Halloween candy brand.

Click ahead for five fall-related product arrivals across packaged snacks and novelties.


For a limited time, Tastykake (Flowers Foods) is offering Kickoff Cookies and Honey Buns as well as its classic Mini Donuts. Kickoff Cookies have chocolate chips and are baked with real chocolate. Available in a 12-ounce tub, they are available for an SRP of $5.29. Honey Buns consist of a classic Tastykake recipe offered in three flavors: Glazed, Iced and Boston Creme (single-serve for an SRP of $2.29). Classic Mini Donuts are covered in powdered sugar or frosted chocolate and are available in multipack bags for an SRP of $3.49.


Hostess (Hostess Brands Inc.) is rolling out six fall-flavored treats, including one new festive variety in Hostess Creepy Caramel Ding Dongs. Returning snacks include Hostess Pumpkin Spice Flavored Twinkies, Hostess Iced Pumpkin Flavored CupCakes and Hostess Caramel Crunch Donettes. The Halloween lineup features fan favorites, including Hostess Spooky Twinkies and Hostess ScaryCakes. Each seasonal snack is available in a multi-pack for an SRP of $3.99. Iced Pumpkin Flavored CupCakes, Caramel Crunch Donettes, Spooky Twinkies and ScaryCakes are also available in single-serve packages for an SRP of $2.30.

Halo Top

Halo Top Pumpkin Pie (Wells Enterprises Inc.) is returning to freezer sections this fall. The limited-edition Pumpkin Pie pint consists of creamy pumpkin ice cream with bits of pie crust swirled together. The variety contains 360 calories per pint and offers more protein and less sugar per serving that competing brands, the supplier says. The variety is available from Sept. 1 to the end of November.


Voortman (Voortman Cookies) is launching two fall-inspired wafers in Pumpkin Spice and S'mores Flavored Wafers. The signature wafers are available for a limited time. Voortman Pumpkin Spice Wafers and Voortman S’mores Wafers are baked with real pumpkin or real cocoa. Wafers are made without high-fructose corn syrup, artificial colors or artificial flavors and offer a light, crispy texture and creamy filling. Wafer varieties come in 10.6-ounce packages for an SRP of $3.79.

Town House

Town House (Kellogg Co.) is marking the return of college and pro football this fall with the release of Town House Game Day Dippers, a specially shaped football-themed cracker available in the brand’s popular dippable format. The limited-edition Town House Game Day Dippers feature a variety of seasonal patterns carved into each oven-baked football-shaped cracker.