6 Frozen Treats Poised for Summer Selling

ice cream consumer

With retailers tweaking their store plan-o-grams to reflect summertime merchandising trends, the frozen ice cream/novelty category is in need of a boost across the U.S. convenience channel.

Looking at the 52 weeks ending May 15, 2022, the total packaged ice cream/sherbet category ($689.3 million) in the c-store channel was up a modest 1% in dollars, while units lost 4.3%, according to recent data from Chicago-based IRI. One theory is that as more premium items enter the pipeline, it places a drag on units sold.

Broken out into “frozen novelties” (a niche difference consisting of packaged frozen desserts such as ice cream sandwiches, fudge sticks, juice bars and more), sales rose 11.3% ($886 million), while units gained 4.9% for the 52-week period, according to IRI data.

Looking at the most recent 26-week period, the total ice/cream sherbet category rose 1.8%, while units were off 5.7%. Once again, frozen novelties stepped in to offset the lackluster performance, gaining 2.8% and 12.9%, respectively.   

Many new options in frozen tout health benefits, such as premium frozen yogurts designed to improve gut health. “Choosing to eat foods that contain prebiotic fiber and probiotics can literally change your gut health for the better,” said Kristin Harlander, co-founder of Mixmi Brands Inc., Fridley, Minn. Mixmi Froyo, for instance, contains both prebiotic fiber and probiotic organisms.

Click ahead for five recent frozen ice cream and novelty products.

Photograph: Shutterstock

Dole Boosted Blends Berry Spark

Dole Boosted Blends Berry Spark

A smoothie with nutrient-dense ingredients intended to support brain and cognitive health, Dole Boosted Blends Berry Spark blends blueberries, bananas, blackberries, dark cherries, acai and flax—all designed to deliver a range of benefits, including brain and cognitive health support, memory and focus, the company said. Kosher certified with no added sugar and non-GMO, the smoothies require two cups of milk before blending. Each pack (SRP $10.99) contains four pre-portioned, 8-ounce individual servings.

Goya Frozen Churros

Goya Frozen Churros

With churros the fastest growing dessert option on menus, according to Goya Foods, the company rolled out a line of frozen churros, which are made with four ingredients and are ready to serve in five minutes. Goya Frozen Churros come in Sugar & Cinnamon, Chocolate and Dulce de Leche flavors for an SRP of $4.99.

 

Halo Top

Halo Top

Halo Top debuted two new flavors of its Keto Pops and Keto Series Pints: Turtle Cheesecake, featuring caramel swirls, chocolate swirls and pecan pieces, and Mint Chocolate Cookie, featuring mint and chocolate cookie crumbles. Keto Series Pints have an SRP of $5.49, while Keto Pops have an SRP of $4.99.

Luigi’s Gelato

Luigi’s Gelato

The newest addition to Luigi’s Real Italian Ice frozen family (J&J Snack Foods Corp.), Luigi’s Gelato comes in three flavors: Mint Chocolate, Sweet Cream Churro and Italian Cannoli. Inspired by timeless Italian and fan-favorite flavors, Luigi’s Gelato has an SRP of $3.50 per four-count box. “Luigi’s Gelato fulfills a market need for portion-sized novelties in trendy international flavors,” said Lynwood Mallard, chief marketing officer for J&J Snack Foods.

GoodPop Chocolate Vanilla Sandwiches

GoodPop Chocolate Vanilla Sandwiches

GoodPop’s Chocolate Vanilla Sandwiches is an oatmilk frozen dessert sandwich that is 100% plant-based and gluten-free. Each sandwich has 110 calories and 8 grams of sugar per serving  and is made with fair-trade and non-GMO ingredients. A four-pack has an SRP range of $4.99 to $5.99.