6 Trending Releases in General Merchandise


For the full 2021 calendar year, the diversified general merchandise category logged a positive performance across the U.S. convenience channel, growing dollars 6.5% and units 0.2%, according to Chicago-based IRI.  

An unwieldy category with many ebbs and flows across multiple segments, general merchandise saw areas such as portable lighters and automotive accessories perform well, while paper products dropped after hitting record dollar and unit numbers during the pandemic.  

Drilling down, lighters grew dollars 7.4% for 2021 while units were off 0.4%. Motor oil registered dollar growth of 4.1%, while other growth segments included pet food (6.7%) and breath fresheners (6.2%). Meanwhile, gloves (down 1.5%) and paper towels (down 31.5%) fell back after trending north two years ago when there was a premium on availability.

Click through for several recent rollouts in general merchandise. 

Photograph: Shutterstock

BIC’s EZ Reach Snoop Dogg line

The newest additions to BIC’s EZ Reach line include lighters designed by or inspired by Snoop Dogg and Martha Stewart. Snoop’s refreshed seven-lighter lineup includes iconic photographs of the star along with illustrations that represent Snoop as an artist. Stewart’s refreshed lighter styles include eight designs featuring different stone surfaces, including terrazzo, marble and granite, each chosen by Stewart and representative of the tasteful home decor elements she is known for.

BIC Cutting Edge series

Also new from BIC is its Special Edition Cutting Edge Series of lighters, representing the latest in trendy and contemporary design themes, the company said. The lighters are available for an SRP of $2.19 per lighter. BIC Maxi Lighters are long-lasting, reliable and 100% quality inspected.

Delta-9 Gummies

Mystic Labs’ Delta-9 Gummies contain less than 0.3% Delta-9 THC by dry weight. The gummies come in 12-count packages (SRP $19.99) in Blue Raspberry Fusion, Savage Lime, Mixed Berry Blitz and Goji Berry Rush flavors, as well as an Assorted Flavors Pack. Additionally, 50-count bottles are available in each flavor for an SRP of $49.99. Each gummy contains 10 milligrams of hemp-derived Delta-9 THC, and all products are lab tested in-house and then independently tested by an ISO-certified, third-party lab-testing facility.

Nutro So Simple

A healthier dog food alternative, Nutro So Simple offers recipes crafted with a handful of key ingredient sources plus natural flavors, vitamins, minerals and other nutrients that provide nutrition dogs need to thrive, maker Mars Petcare said. The line features two dry dog food varieties (with chicken and with beef) and two wet varieties (Meal Complement for Dogs Chicken Recipe in Bone Broth and Meal Complement for Dogs Chicken & Duck Recipe in Bone Broth).


Described as an energy shot in a gummy form, GummiShot contains 75 milligrams of plant-based, fast-acting energy per gummy. One pouch contains three gummies. The gummies are made with green coffee beans and real fruit and contain antioxidants from vitamin D. Three flavors are available: Elderberry, Valencia Orange and Tropical.

Zesty Paws Mini Bites

Functional pet supplement brand Zesty Paws offers a line of products called Mini Bites for small dog breeds. The line includes Zesty Paws’ best-selling products in a mini size: Advanced Calming Mini Bites, designed to help promote calmness and composure in small dogs; Aller-Immune Mini Bites, which provide support for the immune system, seasonal allergies and gut health; and 8-in-1 Mini Bites, made to provide multifunctional support in the areas of hip and joint, heart health, gut health, immunity, antioxidants, liver health and performance.