For the full 2021 calendar year, the diversified general merchandise category logged a positive performance across the U.S. convenience channel, growing dollars 6.5% and units 0.2%, according to Chicago-based IRI.
An unwieldy category with many ebbs and flows across multiple segments, general merchandise saw areas such as portable lighters and automotive accessories perform well, while paper products dropped after hitting record dollar and unit numbers during the pandemic.
Drilling down, lighters grew dollars 7.4% for 2021 while units were off 0.4%. Motor oil registered dollar growth of 4.1%, while other growth segments included pet food (6.7%) and breath fresheners (6.2%). Meanwhile, gloves (down 1.5%) and paper towels (down 31.5%) fell back after trending north two years ago when there was a premium on availability.
Click through for several recent rollouts in general merchandise.