7-Eleven Inc. has debuted nearly 100 new food and beverage products in 125 stores in Los Angeles as part of its new "Sips & Snacks That Love You Back" campaign. The launch features items from 31 up-and-coming brands that feature keto, paleo, vegan, organic, gluten-free and plant-based and other healthy attributes. These new products can be found on end-aisle displays and inside the open-air cold cases in 7-Eleven stores.
"When our emerging brands team created this unique product assortment in collaboration with our category managers, the goal was to give customers drinks and snacks that they might not expect to find at a 7-Eleven store," said Chris Harkness, vice president of new business development for Irving, Texas-based 7-Eleven. "Customers are demanding healthier options, and we know LA customers are leading the country in health and wellness trends, always willing to try the newest and most innovative products and services. In the past, 7-Eleven's L.A. stores have shown great success with food and beverages on the leading edge of these trends."
The product rollout follows 7-Eleven’s recent Next Up event, which gave emerging brands the opportunity to showcase its products in hopes of getting them on 7-Eleven’s shelves. More than 300 brands applied to participate in the event, and 7-Eleven accepted 70 to do so. Among those, 7-Eleven chose 31 brands for its test launch in Los Angeles. The new product lineup is for “power snackers, restricted-diet followers and anyone looking for ways to incorporate more functional, better-for-you sips and snacks to keep them fueled while on the go,” 7-Eleven said.
Here are the snacks brands arriving to 7-Eleven stores in Los Angeles …