7-Eleven Launches 12 Beverage Brands in L.A. Stores

7-Eleven Inc. has debuted nearly 100 new food and beverage products in 125 stores in Los Angeles as part of its new "Sips & Snacks That Love You Back" campaign. The launch features items from 31 up-and-coming brands that feature keto, paleo, vegan, organic, gluten-free and plant-based and other healthy attributes. These new products can be found on end-aisle displays and inside the open-air cold cases in 7-Eleven stores.

The product rollout follows 7-Eleven’s recent Next Up event, which gave emerging brands the opportunity to showcase its products in hopes of getting them on 7-Eleven’s shelves. More than 300 brands applied to participate in the event, and 7-Eleven accepted 70 to do so. Among those, 7-Eleven chose 31 brands for its test launch in Los Angeles. The new product lineup is for “power snackers, restricted-diet followers and anyone looking for ways to incorporate more functional, better-for-you sips and snacks to keep them fueled while on the go,” 7-Eleven said. 

Here are the beverage brands arriving to 7-Eleven stores in Los Angeles …

Brew Dr. Kombucha

Brew Dr. Kombucha is 100% organic and raw kombucha crafted with loose-leaf teas and blended with herbs, fruits and other botanicals. The beverage comes in 12 varieties: Clear Mind, Love, Mint Lemonade, Ginger Turmeric, Strawberry Basil, Power Flower, Superberry, Uplift, Happiness, Spiced Apple, Citrus Hops and Lemon Ginger Cayenne.

Harmless Harvest Coconut Water

Harmless Harvest is a line of organic coconut-based bottled water. The beverage is available in 8.75-ounce, 16-ounce and 32-ounce bottles.

Kabaki Kenyan Purple Tea

Kabaki Kenyan Purple Tea is high in antioxidants and grown in the high elevations of Mount Kenya. The beverage comes in Lemon, Peach and Raspberry flavors, all of which are available in 16-ounce bottles.


Koia is a line of 100% plant-based, dairy-free, soy-free and non-GMO protein beverages. Each bottle contains 18 grams of protein and 4 grams of sugar. Flavors include Cold Brew Coffee, Mango Creme, Cacao Bean, Cinnamon Horchata, Chocolate Banana, Strawberry Creme, Coconut Almond and Vanilla Bean.

Roar Organic

Roar Organic produces electrolyte-infused beverages that have antioxidants, B vitamins, unique flavor combinations and 2 grams of sugar per serving. Flavors include Georgia Peach, Blueberry Acai, Cucumber Watermelon, Mango Clementine, Pineapple Mint and Strawberry Coconut.

Slingshot Rise Breakfast Elevated

Slingshot Rise Breakfast Elevated is a high-protein, drinkable yogurt with a crunchy shot of chia, almonds and oats. It comes in six flavors: Simply Plain, Vanilla Bean, Strawberry, Blueberry, Peach and Powerplant, all of which arrive in a 11-fluid ounce bottle.


Soylent is a grab-and-go meal-replacement beverage. It contains 20 grams of plant protein and 36 essential nutrients in a ready-to-drink beverage. Flavors include Original, Vanilla, Chai, Mocha and Strawberry.

Spindrift Sparkling Water

Spindrift is a line of unsweetened sparkling water made with real squeezed fruit. The beverage is non-GMO, gluten-free and has no calories. It comes in 10 flavors: Lime, Cranberry Raspberry, Half & Half, Strawberry, Grapefruit, Blackberry, Cucumber, Lemon, Orange Mango and Raspberry Lime.

Tio Gazpacho

Tio Gazpacho is a line of ready-to-drink vegetable-based soups. The beverage comes in five flavors: Clasico, Rosado, Verde, Maiz and De Sol, all of which come in 10-ounce bottles and are non-GMO.


BrainJuice is a brain supplement shot meant to boost focus, memory and mood without the jitters or crash of traditional energy shots. It comes in Peach Mango, Orange, Strawberry Lemonade and Pomegranate Acai flavors, all of which are gluten-free and non-GMO.

Kor Shots

Kor Shots are refrigerated, raw wellness shots that contain no water or sugar. They come in seven varieties: Wellness, Vitality, Black Magic, Potent-C, Gut Check, Green Up and Rainbow Pack, all of which are USDA-certified organic.

Strike Force Energy

Strike Force Energy is a line of clear liquid beverage enhancers. They are sugar- and calorie-free and contain 160 milligrams of caffeine and 100% B vitamins. The shots are designed to be mixed with any 16- to 20-ounce beverage. Flavors include Grape, Orange, Lemon and Coffee.