Confection certainly isn't the first product category that comes to mind when thinking about health and wellness. But eight leading global chocolate and candy brands that supply a range of core products across convenience-store candy sets are making that commitment.
These confection manufacturers are "redoubling their efforts to create more options in innovative packaging, and educate consumers about how unique products like chocolate and candy can play a role in a happy, balanced lifestyle," according to the National Confectioners Assocation. Announced in conjunction with the Partnership for a Healthier America (PHA) at the Building a Healthier Future Summit on May 11-12, these manufacturers have entered a joint commitment to reduce calories in many sweets sold in the United States. More than half of the individually wrapped products sold by these brands will contain no more than 200 calories within the next five years. PHA will report independent, third-party verification of the commitment on ProgressReports.aHealthierAmerica.org.
“Chocolate and candy have always been a treat, and this is a big commitment by the participating companies to keep it that way,” said John Downs, president and CEO of the National Confectioners Association (NCA). “We are proud to make this five-year commitment with the Partnership for a Healthier America, a highly regarded nonprofit organization that will help us track and verify this meaningful initiative. This is the first step on our journey to recruit other companies to join us as we work to help consumers manage their sugar intake and ensure that they feel empowered to make informed choices.”
Click through to see more information regarding the fewer-calorie commitment, and to see the brands participating.