
The ubiquitous breakfast sandwich has owned the morning for years. Whether in a c-store or limited-service restaurant, the egg, cheese and meat build has stood the test of time.
But innovation marches on.
The breakfast daypart is at peak popularity, and breakfast sandwiches are king. Fifty-five percent of c-store consumers purchase breakfast from a c-store at least once a month, and 51% of those consumers say that they choose breakfast sandwiches when they’re there, according to Chicago-based Technomic’s most recent C-Store MarketBrief data.