And the Winner of Lay's 'Do Us a Flavor' Contest Is ...
Earlier this summer, Lay's produced three new flavors, all vying for a chance to be the next "Do Us a Flavor" contest winner. American consumers tried the varieties and voted. Lay's, a brand out of PepsiCo's Frito-Lay division, has found its winner.
Lay's Crispy Taco is this year's Do Us a Flavor winner. Ellen Sarem, who submitted the idea and inspiration behind the winning flavor, will take home $1 million in prize money. Sarem, a San Antonio native, drew inspiration for the Crispy Taco potato chip from years of working to perfect her taco recipe for her now-fiance. The two runner-up finalists were Lindsay Hoffman from Palm City, Fla., who submitted Lay's Kettle Cooked Everything Bagel With Cream Cheese, and Gregory Pope from Charlotte, N.C., who submitted Lay's Wavy Fried Green Tomato. Each will receive $50,000.
"This year's competition was fueled not only by great flavors, but also by the people and stories behind each one of them. We've now introduced a total of 14 flavors to America throughout this iconic contest and, if one thing has remained unchanged, it is that our fans have incredible ideas for the next flavors of Lay's," said Sarah Guzman, senior director of marketing, Frito-Lay, Plano, Texas. "We've been following along with the fan responses this year, and we are beyond excited to congratulate Ellen on her $1 million flavor idea—Crispy Taco."
When asked what she plans to do with the $1 million grand prize, Sarem said she is looking forward to taking a family vacation, while also setting something aside for her young son's future education.
Lay's Crispy Taco is in stores now.