20 New Products We Saw in February

food shelves

At the end of every month, Convenience Store Products offers a rundown of the hottest snacks, candies, beverages and general merchandise that hit retailers over the past four weeks. This batch includes items ranging from new Valentine’s Day candies and vegan ice cream to protein snacks and unique coffee cups.

Here’s what hit the market in February …

Photograph: Shutterstock

1. Hershey Valentine’s Day rollouts

lava cake kisses

The Hershey Co. launched a variety of chocolate and peanut butter treats for Valentine’s Day. The products included Lava Cake Hershey’s Kisses, Hershey’s Lover Chocolate Box, Reese’s Stuffed With Pieces Hearts and Reese’s Ultimate Collection Box.

Photograph courtesy of The Hershey Co.

2. Cumberland Farms private-label snacks

cumberland farms birthday blast ice cream

Cumberland Farms launched a line of private-label sweet snacks in honor of its 80th anniversary this year. Dubbed Birthday Blast treats, the products included Premium Cookie Bites, Whoopie Pies, Premium Chocolate Bars and ice cream.

The Birthday Blast treats were available at all Cumberland Farms stores until Feb. 26. The ice cream pints were available for a suggested retail price of $3.99, while the Chocolate Bars, Whoopie Pies and Cookie Bites sold for 99 cents each.

Photograph courtesy of Cumberland Farms

3. 7-Eleven Optimum Nutrition

optimum cake bites

7-Eleven expanded its better-for-you portfolio with the addition of Optimum Nutrition protein snacks, which are now available at the chain’s stores nationwide. Optimum Nutrition’s snack products include Cake Bites, Protein Almonds, Protein Crisp Bars and Protein Wafers. The brand also offers bottled protein water and protein powders.

Photograph courtesy of Optimum Nutrition

4. Ben & Jerry’s Vegan Flavors

ben & jerry's vegan flavors

Ben & Jerry’s created vegan varieties from two of its most popular flavors, Chocolate Chip Cookie Dough and Chocolate Caramel Cluster. These additions expand Ben & Jerry’s line of nondairy offerings to 11 and comprise a quarter of the company’s full-time flavors.

Pints of the new vegan flavors are available at retailers nationwide for a suggested retail price of about $5. The Chocolate Chip Cookie Dough flavor will also be available at participating Ben & Jerry’s Scoop Shops. The company said there’s a chance it will introduce another nondairy offering this spring.

Photograph courtesy of Ben & Jerry's

5. PopCorners

popcorners new flavors

Better-for-you-snacking company BFY Brands launched two new varieties of PopCorners, the gluten-free, air-popped chips primarily made with popcorn. The varieties include PopCorners Flex Protein Crisps and PopCorners Flourish Veggie Crisps, both of which are now available at major retailers nationwide.

PopCorners Flex Protein Crisps are made with plant-based protein from soybean and cassava. They arrive in two flavors: Buffalo and Barbecue, both of which contain 90 calories, 10 grams of protein, 4 grams of fiber and 2 grams or less of sugar per serving. The Flourish Veggie Crisps are made with vegetables and come in four flavors: Greens & Beans, Roasted Beets, Toasted Cauliflower and Harvest Kale, all of which contain 100-120 calories per serving. Both varieties are made through a unique air-popping process and are Non-GMO Project verified.

Photograph courtesy of BFY Brands

6. Reese’s Flavored Cappucino

reese's flavored cappucino

Beverage producer Sunny Sky Products LLC launched a cappuccino inspired by Reese’s candy. The drink is made with Hershey’s cocoa and re-creates the classic pairing of chocolate and peanut butter. The Reese’s flavored drinks are free of tree nuts and available in 12-pound cases containing 2-pound pouches.

Photograph courtesy of Sunny Sky Products LLC

7. Selena cups

selena cups

C-store retailer Stripes once again launched its line of cups honoring late Mexican-American singer-songwriter Selena for a limited release. The cups are available at participating Texas and Louisiana locations. The first of three cup designs featuring the “Queen of Cumbia” were available at 10 a.m. Feb. 23, and the other two cups will be released in March and April.

Photograph courtesy of Stripes

8. Sheetz secret menu

sheetz logo

Sheetz Inc. debuted a new “secret” menu at a location in State College, Pa. The food items include French Toast Stick Mess, Mac N’ Cheese Burger, Meatball Pizza Sandwich, Taco Quesadilla and a Grilled Cheese Spicy Chicken Sandwich.

The c-store chain has been experimenting with under-the-radar menu options for the past few years. In 2017, customers could order quesadillas by clicking a camouflaged icon on a kiosk's home screen.

9. Stella Artois Spritzer

stella artois spritzer

Alcohol beverage producer AB InBev revealed its newest beverage, Stella Artois Spritzer, in stores nationwide. New to the Stella Artois family and in line with the trend of sweeter, cocktail-like drinks taking share from beer, Stella Artois Spritzer is an effervescent dry cider made from a blend of crisp apples and hibiscus flavors, according to the company. It has a clean, sparkling taste, with 3.5% alcohol by volume. Stella Artois Spritzers come in six-packs of 12-ounce slim cans.

Photograph courtesy of AB InBev

10. Red Bull

red bull flavors

Red Bull debuted two new flavors this month: Peach Edition and Pear Edition Sugarfree. The Red Bull Peach Edition is a peach and nectarine-flavored energy drink, while Red Bull Pear Edition Sugarfree offers the taste of sugar-free crisp pear. Both varieties come in 12-ounce slim cans.

Photograph courtesy of Red Bull

11. Forged By Quaker

forged by quaker

The Quaker Oats Co. launched Forged By Quaker, a new protein bar that is exclusively available in convenience stores. Each bar has 12 grams of protein, 9 grams of fat and 16 grams of whole grains. These nutritional bars are free of artificial flavors, preservatives and high fructose corn syrup. Forged By Quaker is available in Milk Chocolate and Peanut Butter flavors for a suggested retail price of $1.99.

Photograph courtesy of The Quaker Oats Co.

12. MinusCal Bar

minuscal bar

Healthy snacking company MinusCal debuted its flagship bar of the same name in stores last month. The MinusCal bar contains choleve—a tea-fermented extract that blocks the absorption of some calories from fat—as its main ingredient. Each bar has more than 9 grams of protein, 11 grams of fiber and between 4 to 6 grams of sugar. They come in three flavors: Peanut Butter, Chocolate and Apple Cinnamon.

Photograph courtesy of MinusCal

13. Hi-Chew Superfruit Mix

hi chew superfruit mix

Hi-Chew debuted its new Superfruit Mix—a combination of fruit flavors such as Açai, Kiwi, and Dragon Fruit—in 7-Eleven stores last month. This marked Dragon Fruit’s debut to the brand's national portfolio as the winner of Hi-Chew’s 2018 East Meets West Flavor Challenge. The Superfruit Mix is available for an SPR of $2.39 exclusively at 7-Eleven locations through April 26. After this date, the candy will arrive in retailers nationwide.

Photograph courtesy of Hi-Chew

14. Crunchies Chocolate Covered Freeze-Dried Fruit

crunchies freeze dried strawberries

Freeze-dried snack maker Crunchies launched its new Chocolate Covered Freeze-Dried Fruit line, which is available for an SRP of $4.98 per bag. The snack is made with real fruit and chocolate and comes in four flavors: Strawberries in Milk Chocolate, Mango in Dark Chocolate, Blueberries in Dark Chocolate and Banana in Milk Chocolate. The snack contains zero concentrates, fillers or artificial fruit centers.

Photograph courtesy of Crunchies

15. CandyRific Princess Jasmine

candyrific disney

Novelty candy company CandyRific added the Princess Jasmine character to its Disney Princess character fans.The product is part of the 12-count trays, along with Cinderella and Belle, and coincides with the new "Aladdin" film out in theaters this summer. It is available for an SRP of $4.99.

Photograph courtesy of CandyRific

16. Candy Head

candy head products

Candy Head, a CBD-infused candy company, has launched its flagship product of the same name. Candy Head offers its CBD candy in a six-piece stand-up pouch, which retailers can place in the candy aisle, or as individual pieces that can be merchandised at the register. Both packages are accompanied by brochures and pamphlets with information on the product’s CBD content, the type of cannabis strain it is derived from, the manufacturing process and general CBD facts.

Photograph courtesy of Candy Head

17. Creamy Snickers bouquets

snickers creamy valentines day

Mars Wrigley Confectionery debuted its limited-edition Creamy Snickers bouquets to consumers for Valentine’s Day. The candy was available for one day, Feb. 15, in New York-based retailers, and fans who tweeted the hashtag #SmoothItOver were awarded a free Creamy Snickers bouquet. Flavors included Almond Butter, Peanut Butter and Maple Almond Butter.

Photograph courtesy of Mars Wrigley Confectionery

18. Califia Farms Ubermilk

califia farms uber milk

Plant-based milk producer Califia Farms gave a sneak peek into its newest product, Ubermilk, a line of oat milk that will debut this spring. The milk will come in three varieties: Unsweetened, Unsweetened Vanilla and Chocolate, each of which have 8 grams of plant-based protein serving.

Photograph courtesy of Califia Farms

19. Starburst Duos

starburst duo

Besides the Creamy Snickers promotion, Mars Wrigley also debuted its Starbust Duos in February. The candy, which combines two flavors in one, comes in Strawberry-Watermelon and Blue Raspberry-Lemonade varieties. Starbust Duos are available at major retailers nationwide in 2-ounce single packs and 14-ounce laydown bags for SRPs of 99 cents and $3.19, respectively.

Photograph courtesy of Mars Wrigley Confectionery

20. Biena Baked Chickpea Puffs

biena chickpea puffs

Plant-based snacking company Biena Snacks revealed its newest product, Baked Chickpea Puffs, which will arrive in major retailers in April. The better-for-you snack will arrive in three flavors: Aged White Cheddar, Vegan Ranch and Blazin' Hot. Biena Backed Chickpea Puffs are made with chickpeas and lentils and contain 7 grams of plant-based protein per serving. They are available in 0.6-ounce and 3.2-ounce bags for SRPs of $1.79 and $3.99, respectively.

Photograph courtesy of Biena Snacks