5 Trending Halloween Confections

A new survey sponsored by the National Retail Federation (NRF) shows total spending for Halloween 2019 will hover around $8.8 billion, which would position it as the third-highest level in the 15 years that the Washington, D.C.-based organization has tracked Halloween spending.

The record for the holiday is $9.1 billion, set in 2017. A survey conducted by Prosper Insights & Analytics on behalf of NRF (based on 7,400 adult responses) revealed that slightly fewer consumers said they intend to celebrate Halloween in earnest this season. About 172 million people, or 68% of those surveyed, said they plan to celebrate, a drop from 175 million in 2018. On average, consumers indicate they’ll spend $86.27 on Halloween this year, a small dip from last year’s record of $86.79, according to NRF.

With the holiday approaching, here is a sampling of fun-sized and portion control-inspired confection options to help drive Halloween sales volumes.

Photograph: Shutterstock

Tony’s Chocolonely

Tony’s Chocolonely has released Tiny Tony’s for Halloween in stores nationwide. Each bag holds 27 individually wrapped caramel sea salt milk chocolate bites, which are sourced around ethical production practices in West Africa, the company said.

Photograph courtesy of Tony’s Chocolonely

Original Gummi

Original Gummi FunMix Halloween Variety Packs feature treat-size pouches of Gummi Party and Sour Party for more than 30 sweet and sour gummy favorites, including gummy bears, worms and sharks. The variety packs come in a 22-count laydown bag for an SRP of $2.99 and a 44-count laydown bag for an SRP of $4.99.

Photograph courtesy of Original Gummi


For Halloween 2019, CandyRific introduced Mickey Mouse, Minnie Mouse and Paw Patrol Safety Lights, which come with a breakaway lanyard and 0.53 ounces of assorted fruit-flavored dextrose candies (SRP $4.99); M&M’s Tube Fans and Flashlights, which come with M&M’s Fun Size Milk Chocolate Candies (SRP $4.99); Halloween Expressions Fans, with Bad to the Bone, Ghouls Rule, Frankentastic and I Love Vampire characters and 0.53 ounces of dextrose candies (SRP $4.99); and a Halloween Light-Up Safety Wand With Lanyard, with 0.53 ounces of dextrose candies (SRP $3.99).

Photograph courtesy of CandyRific


Zombie Skittles from Mars Confectionery for Halloween 2019 feature a mix of five fruity flavors: Petrifying Citrus Punch, Mummified Melon, Boogeyman Blackberry, Chilling Black Cherry and Blood Red Berry. Zombie Skittles is available in a share-size bag (SRP $1.89), lay-down bag (SRP $2.49) and fun-size bag (SRP $2.99).

Photograph courtesy of Mars Confectionery

Mondelez International

Something to monitor stateside is the U.K.’s Be Treatwise initiative. Supported by the U.K.’s leading confectionery companies, the program is an effort to assist families in establishing a balanced approach to treat consumption. Childhood obesity continues as a significant problem in the U.K., according to the Be Treatwise website.

As a participant, Mondelez International introduced packages of Cadbury Mini Fingers and Cadbury Animals with fewer than 100 calories. By 2020, the smaller pack sizes will include Mondelez U.K. stalwarts such as Barny sponge bears, Fudge, Curly Wurly and Chomp candies.