6 Brands Helping Define ‘Snackfection’

The "snackfection" movement sees power snackers opting for five snack occasions daily—all driven by salty snacks, snack bars, fruit and yogurt, fresh fruit, organic/natural varieties and chocolate. 

For the consumer, snackfection means that chocolate can be a core snack option, especially products that combine chocolate with salty, core-snack attributes such as nuts or pretzels. These products can also help those consumers who want to monitor their salt intake, as well as others who need to control their sugar dependency but still want a treat.

What does “snackfection” means to the top-line business performance of Mars Chocolate? According to Tiffany Menyhart, director of U.S. category management for both Mars and Chicago-based Wm. Wrigley Jr. Co., research indicates that “consumers view confections as a treat rather than a snack, and they are demanding more choice in terms of formats, calories and price options,” she says.   

Recently, Mars/Wrigley announced its commitment to making half its products 200 calories or less by 2022. “We have also been making strides in labeling our products with calorie counts or as share-size portions,” Menyhart tells Convenience Store Products. “This desire for choice is only going to continue to grow. ... And for retailers, this trend means keeping different shoppers’ needs in mind to ensure you have a variety of options available in your stores.”

What follows are six offerings that are helping bolster the “snackfection” consumption push. 

Dove Fruit

Dove Fruits

Dove Whole Fruit Dipped in Dark Chocolate combines real fruit that’s dipped in Dove dark chocolate. The flavors offered are cranberry, blueberry, strawberry, raspberry and cherry. The treats are available in a 2.83-ounce sharing-size package and all flavors will be available in a 6-ounce small stand-up pouch. Some varieties also have nuts.

barkTHINS

barkThins

Hershey’s in 2016 acquired snacking chocolate brand barkThins, which was launched in 2013 with the idea that “we could make an extremely delicious and satisfying snack with absolutely no compromises. To fulfill our mission, we combined fair-trade dark chocolate with real, simple, non-GMO inclusions for a completely original take on snacking. ... Today, we’re helping to make the world a more delicious place. With seven (and counting) flavor combinations, there’s a flavor for everyone,” according to the barkThins website.

 

Reese’s Snack Mix

Reese’s Snack Mix

With Reese’s Snack Mix in a 2-ounce package, Hershey’s invites consumers to “meet your dream snack. Peanuts, pretzels, Reese’s Pieces and Reese’s Mini. Eat it by the handful or save the Reese’s for last.”

Dark Chocolate Thins

Dark Chocolate Thins

Dark Chocolate Thins are the first product from Pearson's Candy Co.’s 7th Street Confections brand. The crunchy thins contain a mix of 54% cacao and fruits, nuts and grains. They come in four flavors: Raspberry & Quinoa, Strawberry, Blueberry & Almond and Pineapple & Toasted Coconut. The product is non-GMO and free of artificial colors and flavors. The fruit is freeze-dried to provide the most nutrients besides fresh fruit, according to the company. 

Zippy Bites

Zippy Bites

Zippy Bites has added two flavors to its line of energy-infused chocolate truffles. Dark Chocolate Raspberry, featuring vegan chocolate, and Salted Caramel join the original Mint and Raspberry flavors. The truffles contain caffeine, guarana, amino acids and vitamin B. They are organic, fair trade, non-GMO and gluten-free. They have an SRP of $4.99 per two-serving package. 

Brownie Brittle

Brownie Brittle

Chips meet chocolate with Brownie Brittle. In the early 1990s, Sheila G. Mains, better known in the food business as Sheila G, took a family recipe for fudge brownies and baked her way into a thriving business, according to Brownie Brittle LLC’s website. “Like many brownie aficionados, Sheila is particularly fond of the crispy edges.” She walked through bakeries gathering the crispy batter off the sides of the sheet pans as the chocolate brownies cooled in their racks. “It had that same rich chocolate taste, but with an amazing crunch.” Ultimately, she created a whole pan of crunchy edges with Sheila G’s Brownie Brittle snacks.