The "snackfection" movement sees power snackers opting for five snack occasions daily—all driven by salty snacks, snack bars, fruit and yogurt, fresh fruit, organic/natural varieties and chocolate.
For the consumer, snackfection means that chocolate can be a core snack option, especially products that combine chocolate with salty, core-snack attributes such as nuts or pretzels. These products can also help those consumers who want to monitor their salt intake, as well as others who need to control their sugar dependency but still want a treat.
What does “snackfection” means to the top-line business performance of Mars Chocolate? According to Tiffany Menyhart, director of U.S. category management for both Mars and Chicago-based Wm. Wrigley Jr. Co., research indicates that “consumers view confections as a treat rather than a snack, and they are demanding more choice in terms of formats, calories and price options,” she says.
Recently, Mars/Wrigley announced its commitment to making half its products 200 calories or less by 2022. “We have also been making strides in labeling our products with calorie counts or as share-size portions,” Menyhart tells Convenience Store Products. “This desire for choice is only going to continue to grow. ... And for retailers, this trend means keeping different shoppers’ needs in mind to ensure you have a variety of options available in your stores.”
What follows are six offerings that are helping bolster the “snackfection” consumption push.