Gummy confections represent the second-largest and fastest-growing nonchocolate choice across confectionery segments, with a four-year compound annual growth rate (CAGR) of 12%, according to data from Chicago-based IRI for December 2018.
Helping drive this performance is consumer diversity. Gummy varieties reign supreme across all age groups, said Becky Silberfarb, director of marketing for New York-based Bazooka Candy Brands, which recent rolled out a Gummy Roll, an innovative gummy product under the powerhouse Push Pop brand.
“We conducted extensive consumer testing throughout the development process, and Push Pop Gummy Roll always scored incredibly high on key attributes like great taste, uniqueness and being fun to eat,” Silberfarb said.
Other brands are making news as well. Haribo of America Inc., which churns out approximately 66,000 tons of gummy treats per year, recently named Arndt Ruesges to its executive team and board of directors, where he will oversee the construction and operations of the company’s first factory in North America, in Pleasant Prairie, Wis. Ruesges, who will be the company’s chief production officer, joins Haribo of America after 16 years at Haribo global headquarters in Grafschaft, Germany. The company’s North American headquarters is in Rosemont, Ill.
Read on for a look at six gummy brands that have arrived recently in retail channels.