6 Gummy Products Helping Drive Confection Sales

Gummy confections represent the second-largest and fastest-growing nonchocolate choice across confectionery segments, with a four-year compound annual growth rate (CAGR) of 12%, according to data from Chicago-based IRI for December 2018.

Helping drive this performance is consumer diversity. Gummy varieties reign supreme across all age groups, said Becky Silberfarb, director of marketing for New York-based Bazooka Candy Brands, which recent rolled out a Gummy Roll, an innovative gummy product under the powerhouse Push Pop brand.

“We conducted extensive consumer testing throughout the development process, and Push Pop Gummy Roll always scored incredibly high on key attributes like great taste, uniqueness and being fun to eat,” Silberfarb said.

Other brands are making news as well. Haribo of America Inc., which churns out approximately 66,000 tons of gummy treats per year, recently named Arndt Ruesges to its executive team and board of directors, where he will oversee the construction and operations of the company’s first factory in North America, in Pleasant Prairie, Wis. Ruesges, who will be the company’s chief production officer, joins Haribo of America after 16 years at Haribo global headquarters in Grafschaft, Germany. The company’s North American headquarters is in Rosemont, Ill.

Read on for a look at six gummy brands that have arrived recently in retail channels.

Photograph: Shutterstock


Bazooka’s Push Pop Gummy Roll is a patent-pending dispenser that allows consumers to push out and tear off their ideal piece of sanded gummy candy and then save the rest for later. Push Pop Gummy Roll is available in Strawberry, Watermelon, Blue Raspberry and Berry Blast flavors. It joins recent gummy innovations from the supplier that include Ring Pop Gummy Gems and Baby Bottle Pop Gummy Blast.

Photograph courtesy of Bazooka Candy Brands


Trolli Sour Brite Crunchy Crawlers from Ferrara Candy Co. features a dual-textural spin on Trolli’s classic sour gummy worm that delivers a thin, crunchy shell and a chewy, fruity center. The innovation is a springboard off the success of Sour Brite Crawlers, which is growing at four times the rate of the rest of the category, with research showing that consumers crave multisensorial excitement in nonchocolate candy. Crunchy Crawlers features watermelon/strawberry, orange/raspberry and cherry/lemon flavor combinations and will begin rolling out in December 2019.

Photograph courtesy of Ferrara Candy Co.


Gustaf’s Gourmet Gummies Penguins on the Run from Gerrit J. Verburg Co. are tricolored penguin gummies that stand on their own. Made in Germany with non-GMO ingredients, gluten-free and made with sustainable palm oil, Gourmet Gummies Penguins on the Run feature 12 bags per case, with each bag weighing in at 5.29 ounces. A second novelty release, Gustaf’s Gourmet Gummies Wild Mice, features pastel hues and long, multicolored tails. Each bag is 5.29 ounces, with 12 bags per case.

Photograph courtesy of Gerrit J. Verburg Co.

Black Forest

Known for its soft, chewy texture and juicy flavor, Ferrara Candy Co.’s Black Forest gummy bear has received a makeover. The bears are now richer and brighter in color, and the signature Black Forest tree is displayed on their bellies. The gummy bears come in Organic, Classic and Swirly lines. All products are made with real and simple ingredients.

Photograph courtesy of Ferrara Candy Co.

The Lovely Candy Co.

The Lovely Candy Co. recently introduced Honey Gummy Bears, gummies made with honey. The gummies come in assorted fruit flavors and sour berry in 4-ounce and 6-ounce packages with an SRP of less than $3. All of Lovely Candy’s products are gluten-free, kosher and non-GMO, and they contain no high fructose corn syrup, artificial colors or flavors.

Photograph courtesy of The Lovely Candy Co.


Haribo introduced Watermelon gummies and Z!ng Sour Bites at the Sweets & Snacks Expo in Chicago in late May. The new flavor additions join nearly 20 varieties in the portfolio, including fan favorites such as Goldbears, Starmix, Twin Snakes, Sour Gold-Bears and Happy Cola.

Photograph courtesy of Haribo of America