6 New Novelty Confection Launches

a variety of sweets

Novelty candy products are increasingly drawing consumer attention, according to recent information shared by Innova Market Insights.

Specifically, consumers appear to look for unusual colors, popping candy, hot and spicy options, cooling effects and interactive, personalized packaging in their confectionery purchases, Innova, a Netherlands-based marketing firm, reported.

Several classic candy brands are adding multiple flavors, textures and colors to put a new spin on their products. For example, Ferrara Candy Co., Oakbrook Terrace, Ill., is bringing “poppability” and “sensory excitement” to its Now and Later and Laffy Taffy brands.

The company’s new Now and Later Morphs are an assortment of chewy candies featuring flavors that transform from cherry to mango, lemon lime to strawberry, grape to watermelon and blue raspberry to lemon. Laffy Taffy Laff Bites are candy-coated taffy bites in cherry, strawberry, green apple and blue raspberry flavors.

Read on for a look at six recent novelty confection debuts from 2020.

Image: Shutterstock


gummy line with Star Wars characters the Mandalorian

CandyRific expanded its gummy line with Star Wars characters the Mandalorian and the Child from the Disney+ series The Mandalorian. The boxes of gummies are available in two styles: Mandalorian style, which features gummies in red and purple shaped in the form of the Mandalorian’s helmet; and Child style, which features Sorgan frog-shaped gummies in blue and green. Each box contains 6 ounces of fruit-flavored gummy candy for an SRP of $2.99 per box.

Photograph courtesy of CandyRific

Ferrero USA

Kinder Joy minons

In late May, Kinder Joy from Ferrero USA Inc. released a limited-edition Kinder Joy egg featuring Illumination’s Minions surprise toys. The seven Minions toys allow kids to assemble their favorite Minions characters, such as Kevin, Stuart and Bob, with an egg that offers creamy layers and chocolate-covered wafer bites filled with milk-cream and cocoa. Kinder Joy Illumination’s Minions surprise toys are available for an SRP of $1.79 each.

Photograph courtesy of Ferrero USA

Ferrara USA


Ferrara USA’s SweeTarts infused innovation into its Soft & Chewy Ropes line with two confections: SweeTarts Twisted Rainbow Punch Ropes and Twisted Mixed Berry Ropes Bites. SweeTarts Twisted Rainbow Punch Ropes offer a rainbow fruit punch flavor mix with matching tart filling that’s both fruity licorice and classic flavor. Four sizes are offered with an SRP range of $1.99 to $3.49. SweeTarts Twisted Mixed Berry Ropes Bites are poppable treats combining cherry, strawberry and raspberry flavors. They are available in four sizes for an SRP range of $1.99 to $3.99.

Photograph courtesy of Ferrara USA

Ford Gum

Ford Gum

Big League Chew from Ford Gum & Machine Co. permanently added Slammin’ Strawberry to its roster of shredded bubble gum after serving as a limited-time offering. Following on the release of its softball pouch in 2019, the new offering is being positioned exclusively within the softball pouch format. Slammin’ Strawberry also features an aspartame-free formula, the first within the brand’s product line.

Photograph courtesy of Ford Gum


CandyRific Ghostbusters

Launching to coincide with the movie debut of “Ghostbusters: Afterlife,” CandyRific rolled out a Ghostbusters Light & Sound Wand modeled after the iconic ambulance featured in the original Ghostbusters film. With Ghostbusters Light & Sound Wand, users can push a button on the wand to hear the Ghostbusters’ theme song and watch ambulance lights flash on and off. The wand comes with 0.53 ounces of assorted fruit flavored dextrose candies (natural flavors and colors) for an SRP of $5.99. The light and sound wand will be a fixture in the supplier’s Halloween 2020 candy portfolio, the company said.

Photograph courtesy of CandyRific


CandyRific Mulan

CandyRific has also added a Mulan Character Fan to its Disney Princess character portfolio. The line extension is available in 12-count trays along with Cinderella, Belle and Jasmine. Disney Princess character fans come with 0.53 ounces of assorted fruit flavored dextrose candies (natural flavors and colors), available for an SRP of $5.99, and shipping as six, 12-count displays per case.

Photograph courtesy of CandyRific