The AWMA Expo Product Roundup, Part 2
A slideshow of new products and ideas from the 2014 Expo
LAS VEGAS -- Convenience distributors, retailers, brokers, manufacturers and suppliers met in Las Vegas last week for the annual AWMA Marketplace & Solutions Expo.
Along with education opportunities—such as Kit Dietz’s Harmonizing Assortment Conference and the AWMA Women’s Leadership Initiative breakfast, which welcomed sociologist and lead researcher on the book “Lean In: Women, Work, and the Will to Lead,” Marianne Cooper—attendees strolled the expo floor, looking for the next big thing.
Convenience Store Products was there, tracking new products and seeking fresh ideas to draw traffic and sales into the c-store. Among the trends: bold flavors, products to improve one's well-being and--no surprise--a bounty of vaping devices.
Following is Part 2 of our slideshow of great finds captured on the show floor. Check out Convenience Store Products E-Newsletter for Product Roundups from NATO, Sweets & Snacks Expo, The NRA Show and other big industry events throughout 2014.
Along with its REV and Fire Braised Meats line, Hormel (www.hormelfoods.com) was at the show with its Pepperoni Stix, which the company is recommending retailers merchandise in open-air coolers next to single-stick cheese as a meal accompaniment or fresh snack option.
New e-cig company iSmoke (www.ismokecigs.com) leverages the electronics background of its parent company to bring to market a tech-focused product with fresh branding. Along with disposables, starter kits and refills is the Bolt, a rechargeable unit that’s half the size of other similar products.
A new brand from Paramount Roasters (www.paramountroasters.com), Joe Coffee includes customized coffee blends and flavored cappuccinos, a creamer program, cups and a total merchandising program.
Kraft (www.kraftfoodsgroup.com) was at AWMA showing off its just-launched P3 protein snack and the introduction of Velveeta Cheesy Skillets Singles to the c-store channel.
Offer a Bloody Mary bar at a trade show and you’re guaranteed a crowd. Pickle company Forest Floor Foods (www.pickledveggies.com) has had success in the c-store space with its cocktail mixes and spicy, 8-inch Swizzle Stix meat sticks, recommended as a Bloody Mary garnish.
Procter & Gamble (www.pg.com) was displaying new merchandising options for its Febreze Car Clips line as well as its feminine care portfolio, the latter now available with a six-slot rack that allows for two racks on one shelf.
Young brand Grinds coffee pouches (www.getgrinds.com) already has a unique story, having “won” a deal on Shark Tank and garnering a loyal following among professional baseball players. The tobacco alternative contains coffee and B vitamins.
Cakeballz (www.cakeballz.com) had a busy buzz around its booth, showcasing its bite-size pieces of cake covered in a frosting-like coating, sold three “balls” per pack.