Cover Story: New Year, New You (Infographics)
Work For the Weekend
MSA’s data reveals a number of small trends that all point to one big conclusion: Customers shop convenience stores quite differently on the weekend. They treat it like a superette and increase their grocery-item purchases; they stock up on alcohol beverages; they ring up more general-merchandise products; and, above all, they increase daily check averages from $6.57 Monday through Thursday to $7.04 on Saturday and Sunday. “That was definitely one of the more interesting things that came out of this analysis,” MSA’s Don Burke says of the weekend dynamic. Given this and the stats below, how should your assortment, merchandising and promotions shift in between the workweeks?