Halloween preparation is moving ahead cautiously but optimistically for confection suppliers across the United States.
The National Confectioners Association (NCA), Washington, D.C., found that while Halloween will appear different from previous years, 90% of millennial moms and young parents can't imagine a Halloween without both chocolate and candy, while 74% say Halloween is more important than ever this year.
Throughout the month of October, Parsippany, N.J.-based Ferrero USA Inc., maker of Nutella, Tic Tac, Kinder Joy and other brands, is launching a campaign to allow consumers to share 31 days of creative ways to make the most of the season.
“This year, we expect treats to play an even bigger role in the memorable moments of Halloween for families and friends as they enjoy the traditions and excitement of the holiday all month long,” said Mark Wakefield, senior vice president of marketing at Ferrero USA.
Read on for a look at several Halloween 2020 product launches.