Hershey Unveils 2020 Halloween Rollouts

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As retailers chart their course for Halloween 2020, The Hershey Co. came out of the gate early with an arsenal of new rollouts across three of its iconic brands. Unveiled in July, Hershey’s Halloween lineup comes with the specter of COVID-19 continuing to hover, leaving unanswered questions such as: How will trick-or-treating unfold based on locally enforced policies?

“Halloween isn’t complete without a Reese’s, Kit Kat or Hershey’s candy bar, but this year we have something brewing that will take the season to the next level,” said Eric Bowers, senior manager for the Halloween season for the Hershey, Pa.-based company. “We have four new treats that put a spooky spin on our classics.”

Click through for a description of the four seasonal varieties on their way to store shelves.

Images courtesy of Hershey Co.

Reese’s Franken-Cups

Fraken-Cups Reese's

The iconic Reese’s Peanut Butter Cup brand has been transformed into a spooky green sensation for Halloween 2020. The new Reese’s Franken-Cups feature the iconic milk chocolate and peanut butter center paired with a “franken-green” cream. They are available in snack, standard and king-size bars.

Kit Kat Witch’s Brew

Kit Kat Witch’s Brew

The latest Kit Kat wafer innovation, Witch’s Brew, is loaded with marshmallow flavor and now Halloween-nuanced featuring a green cream “for an eerily fantastic flavor experience,” the supplier says.

Hershey’s Kisses Vampire

Hershey’s Kisses Vampire

New Vampire Hershey’s Kisses combine Hershey’s milk chocolate with bright red, strawberry-flavored cream.

Hershey’s Cookies ‘N’ Crème Fangs

Hershey’s Cookies ‘N’ Crème Fangs

Hershey’s Cookies ‘N’ Crème Fangs come with a vampire-like countenance for Halloween-season flair.

Returning favorites

Hershey's Glow in the Dark

Hershey is also bringing back many fan favorites for the Halloween season 2020, including Reese’s Peanut Butter Pumpkins, Kit Kat Pumpkin Pie Miniatures, Glow-In-The-Dark Assortment, Hershey’s Kisses Monster milk chocolates and more.