Mars Chocolate North America Snickers Xtreme

mars snickers xtreme
Consumers name variety through exclusive Facebook vote


The launch of Snickers Xtreme comes about following a first-time initiative sponsored by the manufacturer, in which consumers selected the name through an exclusive Facebook page voting process. Snickers Xtreme features a single layer of crunchy roasted peanuts and caramel and enrobed in milk chocolate. Available in 2015, the bar will be packaged in a 3.56-ounce “2 to Go” format. Consumers selected the brand name from a list of five options including Go Nuts, #MoreNuts, Nuts Galore and Nuts.
Company details
MARS Chocolate North America

Headquartered in Mount Olive, New Jersey, U.S., Mars Chocolate is one of the world’s leading chocolate manufacturers and employs more than 16,000 Associates across 21 countries. Twenty-nine brands in total, including five billion-dollar global brands - M&M’S®, SNICKERS®, DOVE®/GALAXY®, MARS®/MILKY WAY®and TWIX®. Other leading brands include: 3 MUSKETEERS®, BALISTO®, BOUNTY®, MALTESERS® and REVELS®.

Mars Chocolate
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