Mars Chocolate North America Twix Bites

mars twix bites
Bite-size candy
Variety launch supported by humorous marketing campaign
Unwrapped in a 2.83-ounce sharing size and a 7.0-ounce re-sealable stand-up pouch, Twix Bites offer the same rich caramel, crunchy cookie and milk chocolate taste as the full-size bar. A new marketing campaign provides several humorous reasons about what took so long for the bite-size Twix to be created. Consumers can hear reasons by calling (844) WHY-SO-LONG and choosing from a series of “excuses” for the delay. Twix also unveiled a similarly themed TV commercial this month, which can be viewed on the brand’s Facebook page. The manufacturer states that 97% of consumers believe this variety met or surpassed their expectations, and more than 40% stated that they would share bites with friends and family. 
Company details
MARS Chocolate North America

Headquartered in Mount Olive, New Jersey, U.S., Mars Chocolate is one of the world’s leading chocolate manufacturers and employs more than 16,000 Associates across 21 countries. Twenty-nine brands in total, including five billion-dollar global brands - M&M’S®, SNICKERS®, DOVE®/GALAXY®, MARS®/MILKY WAY®and TWIX®. Other leading brands include: 3 MUSKETEERS®, BALISTO®, BOUNTY®, MALTESERS® and REVELS®.

Mars Chocolate
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