MILKY WAY Brand French Vanilla and Caramel Bar
Get ready to experience an exciting, new limited-edition flavor from MILKY WAY® Brand. MILKY WAY® Brand French Vanilla and Caramel Bar combines caramel, French vanilla-flavored nougat and milk chocolate for a rich, smooth and creamy taste sensation consumers will love.
This new offering expands the brand’s reach and entices consumers to experience an exciting new flavor from a brand they already know and enjoy. The introduction of MILKY WAY® Brand French Vanilla and Caramel Bar is supported by public relations and a digital/social media campaign on Facebook. A variety of eye-catching displays will attract consumers and drive sales for retailers.
MILKY WAY® Brand French Vanilla and Carmel Bar is the brand’s first new flavor offering since the wildly successful launch of MILKY WAY® Brand Simply Caramel Bar three years ago, and sales remain strong.
Research shows that consumers are willing to try new flavors from brands they already know, and in testing, 70 percent of consumers said they would definitely or probably purchase MILKY WAY® Brand French Vanilla and Caramel Bar.1 This new offering leverages the strength of the caramel segment, which is 16 percent of the chocolate category,2 and capitalizes on the vanilla trend and helps grow the vanilla flavor segment, which is outpacing growth in all major categories.3