Milky Way Fudge bar and Snickers Peanut Butter Crisper

mars milkyway fudge bars
New varieties join the Milky Way and Snickers portfolios.

Mars is rolling out new varieties across its Milky Way and Snickers brands. Its new Milky Way Fudge bar is made with rich chocolate, caramel and fudge nougat. It is available in both share size and mini packages for an SRP of $1.10. The new Snickers Peanut Butter Crisper balances sweet and salty with creamy and crispy. The variety comes in four portionable squares for an SRP range of $1.69 to $1.79.

Company details
MARS Chocolate North America

Headquartered in Mount Olive, New Jersey, U.S., Mars Chocolate is one of the world’s leading chocolate manufacturers and employs more than 16,000 Associates across 21 countries. Twenty-nine brands in total, including five billion-dollar global brands - M&M’S®, SNICKERS®, DOVE®/GALAXY®, MARS®/MILKY WAY®and TWIX®. Other leading brands include: 3 MUSKETEERS®, BALISTO®, BOUNTY®, MALTESERS® and REVELS®.

Mars Chocolate
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