Product of the Year Reveals Its 2018 Winners

product of the year logo

Consumers have spoken: Mondelez International’s Oreo Chocolate Candy Bar is the top candy bar of 2018, according to this year’s Product of the Year awards.

For this year’s winners, consumer-voting award company Product of the Year collaborated with research firm Kantar TNS to pinpoint the top items across 31 categories, including candy, food, beauty, personal care, household essentials, car care and first aid.

Product of the Year nominates new items that displayed innovation over the past year and picks a winner in each category based on the results of the consumer survey, which tallies more than 40,000 votes.

“Product of the Year answers an essential question: How do I find great new products? With so many launches, so many claims, how do you find the best?” said Mike Nolan, CEO of Product of the Year. “This year, a record number of products entered to compete for the winning spot in their respective categories. With the help of 40,000 consumers nationwide, we are excited to champion these winners as they have achieved that validation. Product of the Year's distinctive red seal of approval continues to help shoppers find the best new products on the shelves and give the winners a well-earned competitive advantage.”

Among the winners of the 2018 Product of the Year Award (click here for the full list) are ...

Bakery: Duncan Hines

duncan hines

Duncan Hines Perfect Size for 1 from Pinnacle Foods was the winner in the bakery category.

Beer: Heineken Coolerpack


In the beer category, the winner is the Heineken Coolerpack from Heineken USA. The Coolerpack is an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken beer by removing the top of the case and adding ice.

Better-for-you snack: Aldi Elevation

aldi elevation

A retail brand took top honors in the better-for-you snack category. The Aldi Elevation bar is produced by Millville High Protein Bars.

Breakfast: Sandwich Bros.

sandwich bros flatbread pocket breakfast sandwich

Sandwich Bros. Flatbread Pocket Breakfast Sandwiches earned the top position in the breakfast category. Sandwich Bros. products are made by Kangaroo Brands Inc.

Candy bar: Oreo Chocolate Candy Bar

oreo chocolate candy bar

The Oreo Chocolate Candy Bar, a recent innovation in Mondelez International's popular Oreo cookie line, was named the best new product in the candy-bar category.

Car care: Valvoline Easy Pour Bottle

valvoline easy pour bottle

Oil brand Valvoline's Easy Pour Bottle earned product-of-the-year honors in the car-care category.

Convenience meal: Imagine Super Greens and Super Reds

imagine super greens and super reds

In the convenience-meal category, Hain Celestial was honored for its Imagine brand Super Greens and Super Reds creamy soups.

Feminine care: U by Kotex Fitness

u by kotex fitness

Kimberly-Clark was recognized in the feminine-care category for its innovation with U by Kotex Fitness.

First aid: Curad SoothePlus

curad sootheplus

Top prize in the first-aid category went to Curad SoothePlus from Medline Industries Inc.

Frozen entree: Cooked Perfect Fire Grilled Chicken

cooked perfect fire grilled chicken

Home Market Foods Inc. earned the award for top frozen entree for its Cooked Perfect Fire Grilled Chicken.

Frozen sides: Green Giant Veggie Tots

green giant veggie tots

B&G Foods was honored in the frozen-sides category for its Green Giant Veggie Tots.

Health and wellness: Pure Protein Super Food

pure protein super food

The health-and-wellness award went to The Nature's Bounty Co. for its Pure Protein Super Food protein powders.

Ice cream: Skinny Cow High Protein Low Fat Ice Cream

skinny cow high protein low fat ice cream

Nestle was recognized in the ice-cream category for its Skinny Cow High Protein Low Fat Ice Cream.

Ready-to-drink cocktail: Smirnoff Spiked Sparkling Seltzer

smirnoff spiked sparkling seltzer

Diageo was awarded in the ready-to-drink cocktail category for Smirnoff Spiked Sparkling Seltzer.

Snack cup: Aldi Friendly Farms Greek Yogurt Tilts

aldi friendly farms greek yogurt tilts

Aldi Friendly Farms Greek Yogurt Tilts earned product-of-the-year honors in the snack-cup category.

Spreads: Aldi Little Salad Bar Assorted Fresh Guacamole

aldi little salad bar spicy guacamole

Aldi also was awarded for its innovation in the spreads category for its Little Salad Bar Assorted Fresh Guacamole pouches.

Sugar confections: Toffifay


The new-product award in the sugar-confections category went to Toffifay from Storck USA LP.

kantar tns logo

Established 30 years ago, Product of the Year operates in 37 countries and notifies consumers of the best products in their market and rewards manufacturers for quality and innovation. Winning products are revealed in February each year, and they may use the Product of the Year logo in marketing communications for two years.

London-based Kantar TNS, a data, insights and consultancy company, focuses on innovation, brand and communication, shopper activation and customer relationships.