The Survey

Convenience Store Products’ inaugural retailer survey reveals product trends and category strategies across the c-store landscape

The Independents

Single-store and small-chain operators (those with two to 10 stores) have very different needs than their large-chain counterparts. This group is more often than not conducting business on an island of scale. Their primary concerns about new-product procurement stem from their supplier and distributor relationships: Fifty-two percent of retailers with one to 10 stores say learning about new products from their supplier reps is quite challenging, compared to 42% of chains with 11 or more stores. This could be one reason these smaller operators are more conservative about introducing new products in their stores.


Biggest Pain Points for Single-Store & Small-Chain Retailers*

  • 80% find it challenging to find space for new products in their stores.
  • 72% find it challenging to receive adequate lead time on new-product introductions.
  • 61% find it challenging to learn about new products from their distributor representative.
  • 52% find it challenging to learn about new products from their supplier representative.

* Percent of retailers responding 6, 5 or 4 on a 6-point scale, with 6 being extremely challenging and 1 not at all challenging.


Frequency of Plan-o-Gram Adjustments, C-Stores with One to 10 stores

Category At least 12 times/year 8-11 times/year 4-7 times/year 1-3 times/year Less than once/year
Tobacco 5% 7% 17% 47% 24%
Candy 12% 10% 26% 37% 15%
Snacks 12% 12% 28% 36% 12%
Packaged beverages 11% 11% 25% 40% 13%
Foodservice 6% 20% 22% 37% 15%
General merchandise 10% 13% 25% 37% 15%