The Survey

Convenience Store Products’ inaugural retailer survey reveals product trends and category strategies across the c-store landscape

The Footprint

Obviously, if you have a smaller store, your attention to new-product acquisition is different from that of a retailer with a large-footprint store. Strategy is different. Priorities are different. Some stores barely have room for a few coffee pots, much less made-to-order operations. What follows are some of the key differentiators between small stores and larger ones.

Making Room for Confection

“We have increased the chocolate subcategory from about 65% of total [confection] space to approximately 75% of space.” —Midwest retailer with 501 or more stores

Notes on the data

  • One hundred and seventy-eight c-store retailers completed the survey in May 2015. Ninety-six percent recommend, specify or purchase products for their stores, and 100% are c-store retailers and have knowledge of what’s selling in their stores.
  • The survey data, compiled in May 2015, includes single-store retailers (37%) and chains with two to 10 stores (28%), 11 to 50 stores (15%), 51 to 500 (12%) and more than 500 stores (8%).
  • Respondents come from all regions of the United States, with 15% operating stores in the Northeast, 51% in the South, 25% in the Midwest and 26% in the West.
  • All significant differences reported are at the 90% level of confidence.

Research assistance by Barbara Killeen