The Convenience Store Products Hot 100: Nos. 20-11
Revealing Nos. 20-11 in our inaugural list of retailer-requested products
OAKBROOK TERRACE, Ill. -- 8,706. That’s the number of retailer requests we received for product information from Convenience Store Products so far this year, as well as from the Product Watch section of CSP. Those nearly 9,000 requests on well over 500 products are the foundation of the inaugural Convenience Store Products Hot 100.
The list comes from the individual products featured in advertisements and editorial for the first two issues of the year (the August/September issue will be tabulated in the 2014 Hot 100) and the editorial Product Watch section in the first eight issues of the year of sister publication CSP.
We’ll be revealing the entire Hot 100 in the October/November issue of Convenience Store Products. Until then, we're counting them down, 10 by 10, every Tuesday and Thursday in the Convenience Store Products E-newsletter.
We'll hit the Top 10 Nov. 19. For now, here are Nos. 20-11.
20. Dasani Drops, The Coca-Cola Co. Coca-Cola joined the growing liquid-water-enhancer category with Dasani Drops, appropriately cross-branded with its bottled-water line. It’s also rolled out Powerade Drops and, most recently, Minute Maid Drops with real fruit juice.
19. Heat Wave Hot-Food Merchandiser, Star Manufacturing International. Heat-Wave merchandisers provide an open look for displaying hot foods. Single- and double-shelf models are available in multiple widths, and adjustable divider rods allow flexibility for multiple products.
18. Celltronix Charger, Hoffco Brands. Capturing consumers in need of a quick phone-charging solution, Celltronix features two USB inputs for charging two devices at once. It can be used in a car cigarette lighter or a wall outlet, and charges mp3 players, cellphones, smartphones and tablets.
17. Combos 7-Layer Dip, Mars Chocolate North America. Taking advantage of a common snack staple found at parties and gatherings, the product in peg bags and single bags combines the flavors of cheddar cheese, sour cream, avocado, tomato, refried beans, onion and jalapeno peppers into one bite.
16. MiO, Kraft. Category-inventor MiO speaks to consumers’ desires for customization and better-for-you beverages. The brand now encompasses the original lineup, an Energy offshoot and MiO Fit, which has electrolytes and vitamins.
15. Energy Gum, Java Gum. Containing 65 mg of caffeine—same levels found in a typical cup of joe—the sugar-free gum fight drowsiness similar to other energy products. Peppermint and spearmint flavors help mask the bitter taste that caffeine yields.
14. Cooked Perfect Bites, Home Market Foods. Fully cooked and finger-friendly, Cooked Perfect Bites help retailers capture the growth in snacking occasions throughout the day. They can be prepared in an oven or fryer, and hold well in a heated display case.
13. Pitter Patter Creme Cookies, The Kellogg Co. Keebler Pitter Patter Peanut Butter Creme and Chocolate & Peanut Butter Creme Cookies joined the newly formulated Keebler Fudge Stripes cookies, with more fudge coverage per cookie, in the c-store space.
12. Special-Edition Disney Candy, Jelly Belly. Featuring Disney characters, 3.1-ounce peg gift bags feature jelly beans complementing corresponding character in color, with a writable space on bags for personalization. Featured characters include Mickey Mouse, Minnie Mouse, Donald Duck and Goofy.
11. David Nut Mixes, ConAgra. ConAgra Foods expanded into the nut and trail-mix categories with a variety of flavors: Roasted & Salted, Wasabi & Soy Sauce and Dark Chocolate nut mixes; and Classic, Nuts & Fruit and Sweet & Salty trail mixes.