Cover Story: 2015 Mystery Shop Data
JAMES HILL, customer experience manager, Cumberland Farms: “It is important to not only offer a wide variety of foodservice items, but to also make certain that the product and the equipment that the product is being displayed in are appealing. As consumers ourselves, each of us knows that we shop with our eyes; eye appeal is buy appeal.”
Did the sandwiches have expiration/made-on dates?
Were the sandwiches within their expiration date?
Did the sandwiches look appealing (fresh and attractively presented)?
Was the temperature in the sandwich cooler/bunker within the range of 32º F to 41º F (0º C to 5º C)?
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