16 Merchandising and Marketing Ideas
4. Delivering on delivery
Considering delivery but don’t want to deal with the infrastructure? Now’s your time. The tech world is teeming with third-party delivery startups aiming to bring fast, digital-based delivery to restaurants and retailers. Dallas-based 7-Eleven has signed on with two such services: DoorDash will begin offering delivery in New York, Los Angeles, Chicago, Washington, D.C., and Boston, while Postmates is testing delivery with the retailer in San Francisco and Austin, Texas.
The DoorDash partnership includes in-store marketing, local promotions and the availability of Convenience Packs—groups of commonly purchased 7-Eleven products for added convenience.