16 Merchandising and Marketing Ideas

16 ways retailers are getting creative with merchandising and marketing

10. Giving general merchandise a boost

Alon Brands has a specific vision of whom it wants its general merchandise shopper to be—millennials, women and children—and its sets reflect that goal.

In an effort to lure tech-savvy millennials, Dallas-based Alon has expanded its offering of prepaid cellphones and accessories and added Bluetooth-capable gadgets that work with smartphones or tablets. For on-the-go women looking for value, it offers a powerwing display of 34 SKUs from e.l.f. Cosmetics. And a selection of licensed toys that includes Marvel characters and LEGO-inspired products—as well as novelty glasses line Sun-Staches—should appeal to younger shoppers.