Cold-brew coffees have been basking in the limelight as new, compelling products proliferate each year. The ready-to-drink coffee market in the United States has increased double digits over each of the past five years, much of it recently on the back of cold-brew and iced coffees, according to data firm Beverage Marketing Corp., New York.
The traditional coffee market is looking to keep pace by embarking upon a higher level of innovation across the packaged segment, ranging from whole bean, K-Cup and ground bulk selections.
But traditional java has more than bottled or canned cold brew with which to contend. A growing number of consumers are flocking to on-premise, quick-service retail operations to get their fix of new and exotic blends.
A recent webinar sponsored by London-based Euromonitor International—Coffee in 2018: The New Age of Coffee Everywhere—reinforced this trend, foretelling how global coffee retail shop sales continue to be on an aggressive trajectory to outpace packaged coffee’s growth through 2022.
This cafe channel serves as “the hub of innovation and is becoming a larger part of how consumers discover and purchase coffee,” according to Euromonitor.
“There is a [growing wave] where the boundaries between foodservice and retail, hot and col, become increasingly blurred, with good coffee in demand through every channel,” said Michael Schaefer, global lead of food and beverage for Euromonitor. “This year alone, we’ve seen several deals between packaged coffee brands and coffee shops, from Nestle partnering with Starbucks to Coca-Cola acquiring Costa Coffee.”
“Successful coffee players will combine discovery, experience, long-term purchasing and rapid product innovation, all across a wide range of distribution points,” Schaefer said.
Click through for a glimpse of packaged and bean coffee options for c-store operator consideration.