8 New Breakfast Options

bacon and eggs

Breakfast trends at both retail and foodservice are adapting to evolving tastes, witnessed by a growing number of artisanal and international options, according to Packaged Facts’ new report, Bundle: Breakfast Trends and Opportunities.

Rockville, Md.-based Packaged Facts found that more than half of U.S. households agree that breakfast is more important than lunch or dinner. Consumers who believe in the superiority of breakfast above all other meal times are dubbed “breakfast believers” by Packaged Facts, with female adult consumers over age 65, African-Americans and Hispanics emerging as the three demographics with greater propensity to be breakfast believers.

Hispanics, in particular, are positioned to be among the most influential “breakfast believers.” Accounting for more than 60 million residents in 2018, Hispanics represent almost 19% of the U.S. population and are expected to grow 9% through 2020. This growing presence, combined with an impressive collective buying power, requires marketers to leverage strategies in order to appeal to the respective traditional and cultural values of Hispanics and other multicultural consumers, said Packaged Facts.

Click through to view eight breakfast items that are responding to consumers’ changing morning-time demands.

Photo: Shutterstock 

1. Quaker Simple & Wholesome

quaker simple and wholesome oatmeal

The critical need for real innovation in breakfast products is not lost on Chicago-based Quaker Foods North America, which reported quarterly losses in July largely due to declines in ready-to-eat cereals and bars. Some of that decline is being offset by growth in oatmeal, which is gaining momentum in U.S. sales, according to Robbert Rietbroek, senior vice president and general manager for Quaker Foods North America. Quaker recently launched the Simple & Wholesome lineup to help drive that segment.

2. Oatmeal Bites

mccain oatmeal bites

Ideal for breakfast and all-day snacking, McCain Foods USA’s Oatmeal Bites deliver an authentic and wholesome experience of a warm bowl of oatmeal, according to the company. The poppable snacks come in Maple Brown Sugar and Apple Cinnamon flavors. Moist on the inside and lightly crispy on the outside, they are a unique twist on a breakfast favorite.

3. Meat Lovers Scramble Tornados

ruiz foods meat lovers tornado

Ruiz Foods has added Meat Lovers Scramble Tornados to its lineup. It contains scrambled eggs, sausage, bacon, ham and cheese in a crispy seasoned tortilla. The variety can be prepared via a roller grill, oven or fryer.

4. Waffle Breaded Chicken Fries

tyson waffle breaded chicken fries

Waffle Breaded Chicken Fries from Tyson Foodservice combine the sweet taste of waffles with the juicy tenderness of chicken. They can be served as an appetizer, grab-and-go snack or as part of a kids meal, the company said. They can be prepared in 1.5 to 2 minutes in a fryer and 5 to 6 minutes in an oven.

5. Jimmy Dean Stuffed Hash Browns

jimmy dean meat lovers sausage ham bacon cheese stuffed hashbrowns

Packaged Facts points to the growing popularity of breakfast bowls and breakfast hash as culinary trends that have gained prominence. Tyson’s Jimmy Dean Stuffed Hash Browns feature a real-potato hash brown stuffed with breakfast ingredients. The hash browns come in three flavors: Ham & Cheese, Sausage & Gravy and Egg, Cheese & Veggie. They can be cooked frozen or thawed using a convection oven or deep fryer.

6. Pillsbury Stuffed Waffles

pillsbury stuffed waffle

Ideal for c-store operators with a hot foodservice program, Pillsbury Stuffed Waffles from General Mills feature a maple-flavored waffle filled with sausage, egg and cheddar cheese. The frozen waffles are warmed in-house, packaged in a convenient grab-and-go container and placed in a warmer or hot holding area. The Pillsbury Stuffed Waffle has 15 grams of protein per serving.

7. Rich’s Foodservice breakfast offerings

richs french toast bites

Rich’s Foodservice recently introduced five breakfast offerings that can be enjoyed all day. The new items are French Toast and Pancake Breakfast Bites, Hashtag Donuts and Ultimate Breakfast Rounds. The breakfast bites (SRP 50 cents per three-bite serving) are made with enriched whole-grain flour and no high fructose corn syrup, artificial colors, flavors or sweeteners. They can be served dusted with powdered or cinnamon sugar, served with syrup, dipped in glaze or decorated with sprinkles. The Hashtag Donuts (SRP 99 cents each) are yeast-raised hashtag-shaped doughnuts in a ready-to-finish format. And new ubr Bites (SRP 54 cents) are fully baked and individually wrapped in four-packs in Cinnamon and Double Chocolate flavors.

8. Sausage Gravy Biscuit Day ’n Night Bites

landmark day-n-night bites sausage and gravy biscuit

Land Mark Products has added a Sausage Gravy Biscuit to its Day ’n Night Bites lineup. The handheld sandwich features peppery country gravy atop a breakfast sausage patty and served on a flaky biscuit. It can be served hot or as a heat-and-eat item. The Sausage Gravy Biscuit has an SRP of $2.79 per 5.60-ounce package. It is shipped 12 units per case with a nine-month freezer shelf life and seven-day cooler shelf life.