The lines are officially blurred.
What was once a "convenience store" could just as easily be called a quick-service restaurant (QSR) today. Plus, c-store foodservice patrons don't always know the difference. Responses to Technomic's latest Consumer Brand Metrics survey of c-store guests reveal that many consumers rate c-store foodservice better than the QSR competition for taste, flavor, quality and craveability. Retailers are beating restaurants at their own game.
Among the 27 c-store brands in the survey, the desire to have a satisfying meal at a convenience store surpassed the need for convenience. In fact, 36% of c-store guests said they valued the food experience, which includes satisfaction, novelty and a personal connection. Compare that to convenience atributes (affordability and speed), which had an average rating of 34%.
Convenience stores are officially stepping on QSR turf, and now there are numbers to prove it.
In its upcoming newsletters, Convenience Store Products will look at the six most craveable foodservice c-store programs in the study: Family Express, Ricker's, Wawa, Rutter's, QuikTrip and Sheetz. Today, click through to see how these chains scored in overall food taste and flavor, and how each fared against the overall c-store and QSR averages.