BIC Lighter Flicktacular Series
The BIC Lighter Flicktacular program is continuing into 2014. From Oct. 21 to Nov. 20, 2013, BIC Lighter Facebook fans voted on their favorite lighter designs from various series. The winning designs will be available April through September 2014 with a Flicktacular logo and unique code that can be entered online for a chance to win prizes daily. Retailers can take advantage of this offer with a three-tier display and in-store communications.