GSP Wins Bronze

Retail-solutions company’s Modular Menu System honored for innovation

CLEARWATER, Fla. -- GSP’s Modular Menu System was in the spotlight at the annual GlobalShop conference in Chicago last week, where it took home bronze in the permanent signage category in POPAI’s Outstanding Merchandising Achievement Awards.

POPAI, the global association for marketing at retail, presents its awards to the most innovative and effective in-store and at-retail displays, as judged by a panel of producers, brand marketers and retailers.

GSP’s Design Services team created the Modular Menu System for a large national grocery retailer. The goal was to develop an eye-catching destination for fresh and inviting meals in the bakery, deli and bistro categories. The Modular Menu System incorporates an innovative “frameless” curved design that provides snap-in graphics for store personnel to easily change out menu offerings and pricing specials. It is modular for different configurations, and the graphic inserts were designed to be clearly legible and to communicate the menu effectively.

“We are very pleased to win this prestigious award from POPAI. Using a successful combination of hardware, lighting and changeable graphics, GSP developed a cohesive menu design that complements the store brand and décor, effectively communicates to the consumer, and truly enhances the overall look and experience in the stores,” said Steven Cohen, GSP’s vice president of Design Services, in a statement released by the company. “And the effective use of lighting to backlight the category at the top of the sign is visually appealing and captures the customer’s attention.”

GSP helps consumer-facing businesses transform their growth strategies into store-level results. Its site-intelligence software optimizes planning and enables flawless store-specific retail execution. Its survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. The design team provides foodservice graphic and industrial-design solutions tailor-made for retail results. And its point of purchase management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts.

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