The ice cream segment in convenience stores experienced 2.2% dollar sales growth to about $511 million in valuation, according to data from Chicago-based IRI. Units grew slightly to 0.6%, more than likely a reflection of expansion of premium offerings, based on total c-store activity over the 52-week period ending May 19, 2019.
Brands growing in dollar sales included private labels (up 27.6%) and Nestle Dreyers (increasing by 15.3%), while on the flip side Good Humor Breyers lost 19.2% in dollar sales and ice cream category leader Ben & Jerry’s fell 4.2%.
Other brands with double-digit growth for the 52-week period included Dreyers Edys Grand (18.2%), Haagen Dazs (14.1%), Snickers (12.1%), Mars (11.7%) and Blue Bunny (10%).
Frozen novelties represent a $763.7 million business, but they had dollar sales gain just over 0.5 percentage points, paced by Nestle frozen novelties (up 14.7%), Nestle Dreyers (up 12.6%) and Nestle Drumstick (up 10.6%). Outside the top 10 SKUs, Helados Mexican grew an impressive 16.4% across dollars and 6.9% in units—perhaps an indication that flavor-filled ethnic frozen options are assuming a position in mainstream consumers’ brand baskets. One popular SKU is Helados Mexico Mini (1.5-ounce) Variety Ice Cream Bar.
Outside the ice cream segments, sales saw a mixed bag of performance: On the one hand, ice pop novelties grew 9.4%, paced by Van Holten’s (12.3% dollar growth, known for its Pickle-Ice) and Jel Sert (up 24.5% in dollars).
On the other hand, the ice milk/frozen dairy segment fell on hard times for the 52-week period, dropping 12.5%, while sherbet/sorbet/ices saw modest 0.3% growth.
Click through for a showcase of eight ice cream and frozen novelty rollouts from the past several months.