New Product Trend of the Year: Organic

USDA Organic Seal

Organic products aren't new to your shelves—organic produce and fresh products have been around for a long time. But the trend that those products started years ago came to a climax in 2016. Products with organic attributes grew in sales volume by more than 13% last year, according to Nielsen. And they're growing in more than just the fresh categories. Beverages were the seventh top-selling organic category in the 52 weeks ending Oct. 29, 2016. 

While price is still a factor, consumers that are focused on health and wellness are willing to pay that premium. Chicago-based Technomic’s 2016 Healthy Eating Consumer Trend Report shows that 44% of consumers say they are more likely to purchase, and are willing to pay at least slightly more for, a menu item with organic claims. And they think they taste better, with 40% of consumers saying organic food is tastier than nonorganic food, up from 33% of consumers in 2014.

Click through to see some c-store friendly products that will appeal to a growing number of consumers in 2017.

White Coffee Organic Cold Brew

White Coffee Organic Cold Brew

White Coffee Corp. is introducing Organic Cold Brew, a smooth and rich offer made with little acidity and no bitterness. Certified USDA organic, the beverage is not derived from concentrate and is ready to be served in three hours. The coffee is preground and overwrapped to insure product freshness. Each filter bag is brewed with 1 gallon of water. 

Hippeas Organic Chickpea Puffs

Hippeas Organic Chickpea Puffs

Hippeas is a new brand of Organic Chickpea Puffs. Light and crunchy with a punch of protein and fiber, Hippeas are low in calories, certified organic, gluten-free, vegan, kosher and non-GMO. With 3 grams of fiber and 4 grams of protein per 1-ounce bag, Hippeas are available in six flavors: Far Out Fajita, Pepper Power, Happenin’ Hickory, Maple Haze, Vegan White Cheddar and Sriracha Sunshine.

Treo Organic Birch Water Infusion

Treo Organic Birch Water Infusion

Treo Organic Birch Water Infusion is the first beverage to incorporate birch water sourced from American birch trees, according to the company. The low-calorie, organic-certified fruit beverage comes in Strawberry, Blueberry, Peach Mango and Coconut Pineapple flavors in 16-ounce PET bottles. Each flavor contains 10 calories per serving.

Hopvale Organic Ale

Hopvale Organic Ale

With intense grapefruit, pine and lemon hop character, this session ale is brewed with 100% organic U.S. hops, malts and lemon peel. Available in 16-ounce cans, four-packs and draft, Hopvale has an ABV of 4.7% and is the brewery’s first year-round organic beer. It is certified USDA organic.

Organic Valley Grassmilk Yogurt Cups

Organic Valley Grassmilk Yogurt Cups

Organic Valley is introducing 6-ounce Grassmilk Yogurt Cups in four varieties: Strawberry, Wild Blueberry, Plain and Vanilla. The 100% grass-fed yogurt cups appeal to people seeking premium yogurt with high flavor, nutritional excellence and grab-and-go convenience. Grassmilk Yogurt cups feature whole-milk yogurt. They are available for an SRP of $1.69.

G Organic Gatorade

G Organic Gatorade

Gatorade is launching G Organic, a line of USDA-certified-organic sports drinks. Available in lemon, strawberry and mixed berry, the beverages contain seven ingredients—water, organic cane sugar, citric acid, organic natural flavor, sea salt, sodium citrate and potassium chloride. The drink provides the same levels of carbohydrates and electrolytes as Gatorade Thirst Quencher with 120 calories per 16.9-ounce bottle. G Organic is available for an SRP of $1.69.

Jelly Belly Organic Jelly Beans and Fruit Flavored Snacks

Jelly Belly Organic Jelly Beans and Fruit Flavored Snacks

Jelly Belly has entered the organic snack category with the launch of Organic Jelly Beans in 10 assorted and five sour flavors, and Organic Fruit Flavored Snacks. Available in various bag sizes, flavors of Organic Jelly Beans include Berry, Blueberry, Cherry, Coconut, Lemon, Orange, Peach, Pear, Red Apple and Strawberry. The collection of five sour flavors includes Apple, Cherry, Lemon, Orange and Berry. Organic Fruit Flavored Snacks come in Strawberry, Berry, Lemon, Apple, Orange and Cherry flavors. 

Good Health Organic Black Bean & Rice Tortillas

Good Health Organic Black Bean & Rice Tortillas

The first tortilla chip variety to join the brand’s portfolio of savory snacks, Organic Black Bean & Rice Tortillas contain nutrients from broccoli, tomatoes, beets, spinach and carrots. Each serving contains 130 calories and 2 grams of fiber and protein. A 5-ounce bag is available for an SRP of $3.49.

Nestle Lean Cuisine limited-time entrees

Nestle Lean Cuisine limited-time entrees

Lean Cuisine is introducing four new limited-time entrees inspired by international culinary trends and regional flavors. They include Southwest-Style Potato Bake, Chicken Tikka Masala, Cheese & Fire-Roasted Chile Tamale and Thai-Style Ginger Beef. The entrees are a high-protein and gluten-free meal option and are made with organic ingredients. They are available for an SRP of $2.99.