Your customers are inspired when they see something new. New can or bottle formats—or even subtle package redesigns—are sometimes the unsung heroes of a brand’s history. This tactic is regarded as a simple, yet effective, strategy that oftentimes resonates with your customer base. It might be the same product inside the package, but looks can be deceptive, and that extra look could result in a sale. Suddenly, what is “old” is new again.
For example, Rogue Ales unveiled a new look for its Dead Guy Ale and introduced 12-ounce cans of the variety for the first time. The updated design, with a white and silver color scheme, features a bigger and bolder Dead Guy, who has come down off his barrel. Dead Guy Ale’s new look is available in 12- and 22-ounce bottles and in the all-new 12-ounce can package.
Click through to view nine other brands that recently embarked upon packaging updates in some way, shape or form.