Package Deals—10 Brands That Are Switching it Up

Rogue Dead Guy Ale

Your customers are inspired when they see something new. New can or bottle formats—or even subtle package redesigns—are sometimes the unsung heroes of a brand’s history. This tactic is regarded as a simple, yet effective, strategy that oftentimes resonates with your customer base. It might be the same product inside the package, but looks can be deceptive, and that extra look could result in a sale. Suddenly, what is “old” is new again.  

For example, Rogue Ales unveiled a new look for its Dead Guy Ale and introduced 12-ounce cans of the variety for the first time. The updated design, with a white and silver color scheme, features a bigger and bolder Dead Guy, who has come down off his barrel. Dead Guy Ale’s new look is available in 12- and 22-ounce bottles and in the all-new 12-ounce can package.

Click through to view nine other brands that recently embarked upon packaging updates in some way, shape or form. 

True Drinks Aqua Ball

True Drinks Aqua Ball

True Drinks performed a complete overhaul of its AquaBall children’s beverage, a naturally flavored water enhanced with vitamins, no sugar, zero calories and no preservatives. The initiative entails a total rebrand with new packaging to make the bottle shape more convenient for children’s hands and incorporates cup holders.  The company has also switched from cold-fill to hot-fill processing to create a 100% preservative-free beverage.

Dr Pepper Snapple Group's Canada Dry

Dr Pepper Snapple Group's Canada Dry

Canada Dry Ginger Ale launched a new campaign as the brand repositions itself to cater to a new target market in the sports-drink arena, according to the company. The “Relax Harder” campaign encourages consumers "to relax as hard as they work and play in their daily lives, with the help of the soothing and refreshing qualities of Canada Dry Ginger Ale," the company says. 

Endangered Species Chocolate

Endangered Species Chocolate

Endangered Species Chocolate's line of snacks features packaging that increases awareness of at-risk species and includes conservation stats. New rollouts include Dark Chocolate Bark With Almonds and Peanuts; Dark Chocolate Bark With Salted Hazelnut Toffee; Dark Chocolate Bites With Caramel and Sea Salt; Dark Chocolate Bites With Sea Salt and Almonds; and Dark Chocolate Bites With 88% Cocoa.

Hammond’s Brands

Hammond’s Brands

New additions are joining the company’s Brittle Crisps line—punctuated with new packaging and refreshed branding. Hammond’s new Brittle Crisps offer eight complex but balanced flavors, including dark chocolate peanut, sea salt caramel peanut, original peanut, cashew, s’mores, coconut, hickory smoked almond and cinnamon apple walnut. Six-ounce bags have an SRP range of $2.99 to $3.99.
 

Constellation Brands Inc.'s Pacifico

Constellation Brands Inc.

For the first time, Pacifico will be available in 12-ounce cans in a 12-pack format. The format, which will roll out in 10 states, aligns with the Pacifico drinker’s active, adventurous lifestyle and opens new drinking occasions, allowing for larger displays and brand blocking at retail, according to the brewer. The brand had launched a single-serve 24-ounce can that quickly became the No. 1 new SKU in c-stores nationwide and the No. 1 new import in 2016, the company states.

Prairie City Bakery Donut Hole Cups

Prairie City Bakery

Ideal for the on-the-go consumer, Prairie City Bakery Donut Hole Cups are now embossed with vibrant new packaging with a shrink-wrapped seal for a longer, 14-day shelf life. A French Toast flavor is also joining the lineup. Individually wrapped, Prairie City Bakery Pretzel Sticks feature new packaging with UPC codes for easy scanning at checkout.

 

Nestle's Skinny Cow

Nestle's Skinny Cow

Skinny Cow is debuting all-new recipes for its new and existing treats, as well as new packaging that brings bright and bold energy to the brand. Joining the frozen treats portfolio are Skinny Cow Greek Frozen Yogurt Bars in two flavors, Salt-Kissed Caramel and Chocolate Fudgetastic Swirl flavors. They are available for an SRP of $5.49. Both are made with 5 grams of protein and 100 and 110 calories, respectively.
 

Wenzel’s Farm Sausage

Wenzel’s Farm Sausage

The producer of small-batch, handcrafted and naturally hickory smoked meat snacks, is now shipping its sticks in clear casings. While the casings may have changed in an effort to eliminate the use of artificial colors, the brand taste, family recipes, quality ingredients and craftsmanship is remaining unchanged, according to the company.
 

YumEarth

YumEarth

YumEarth added grab-and-go packaging for some of its best-selling varieties, which include organic licorice, lollipops, fruit snacks, gummies, sour beans and hard candies. The peach and pomegranate licorice, pomegranate gummy bears and new sour twists are now available in the convenient grab-and-go packs, which are rolling out as packaging for the entire product line has been revamped.