Campbell Soup Co. has a focused priority for fiscal 2018 to fortify its global biscuits and snacks division—an initiative marked by strengthening its core, expanding in faster-growing spaces, building global brands and better leveraging global capabilities, according to the company.
In a July presentation during the company’s corporate analyst meeting, Luca Mignini, senior vice president and president of global biscuits and snacks for Campbell's, further explained these priorities by saying the company will emphasize childrens' snacking, adult snacking and fresh bakery.
Mignini said Camden, N.J.-based Campbell's intends to reach more consumers more often with its Pepperidge Farm Goldfish brand by continuing to drive up the brand’s health and wellness status. Also, a major focus this year is to expand Goldfish to reach a new demographic—older children—while continuing to strengthen the brand’s connection with millennials, he said.
What follows are seven offerings in the Campbell portfolio—the majority in the Pepperidge Farm family—that are poised to hit a more accelerative stride marked by new innovations and adaptation to shifts in consumer consumption.