The current boom in canned wines and hard seltzers drove several new releases from beer and wine companies.
Michael Anthony Brands, maker of the booming White Claw Hard Seltzer, promoted several new SKUs of its White Claw Hard Seltzer coming in spring 2020. These include Tangerine, Watermelon, Lemon and Mango flavors, as well as a higher-alcohol line called White Claw Surge, which will contain 7% alcohol by volume, in Cranberry and Blood Orange flavors.
Anheuser-Busch featured its new takes on hard seltzer: Natural Light Hard Seltzer and Bud Light Hard Seltzer.
MillerCoors launched its first line of wine-based drinks, Movo Wine Spritzers, in 8.4-ounce cans in three styles: Raspberry Rose, Blood Orange Sangria and Peach White Blend.
E. & J. Gallo Winery expanded its Barefoot canned spritzers with new flavors. The 8.4-ounce drinks are now available in Red Sangria, Pinot Grigio, Summer Red, Pink Moscato, Crisp White, Rose and Moscato varietals.
Constellation Brands showed Corona Refresca Mas, Modelo Chelada Mango Chile, Seaworthy Hard Nitro Brew and Corona Hard Seltzer. All will launch nationally in spring 2020.
FIFCO featured Fun Wine in 250-mL cans in three varieties: Coconut Chardonnay, Strawberry Rose Moscato and Sangria.