4 Surprising Beverage Trends From the NACS Show

Beverage manufacturers brought surprising innovation to the NACS Show floor in Atlanta in October. There were plenty of new products to consider, from bottled water to beer. Click through to view some of the innovations coming to major product segments.

Beyond beer

The current boom in canned wines and hard seltzers drove several new releases from beer and wine companies.

Michael Anthony Brands, maker of the booming White Claw Hard Seltzer, promoted several new SKUs of its White Claw Hard Seltzer coming in spring 2020. These include Tangerine, Watermelon, Lemon and Mango flavors, as well as a higher-alcohol line called White Claw Surge, which will contain 7% alcohol by volume, in Cranberry and Blood Orange flavors.

Anheuser-Busch featured its new takes on hard seltzer: Natural Light Hard Seltzer and Bud Light Hard Seltzer.

MillerCoors launched its first line of wine-based drinks, Movo Wine Spritzers, in 8.4-ounce cans in three styles: Raspberry Rose, Blood Orange Sangria and Peach White Blend.

E. & J. Gallo Winery expanded its Barefoot canned spritzers with new flavors. The 8.4-ounce drinks are now available in Red Sangria, Pinot Grigio, Summer Red, Pink Moscato, Crisp White, Rose and Moscato varietals.

Constellation Brands showed Corona Refresca Mas, Modelo Chelada Mango Chile, Seaworthy Hard Nitro Brew and Corona Hard Seltzer. All will launch nationally in spring 2020.

FIFCO featured Fun Wine in 250-mL cans in three varieties: Coconut Chardonnay, Strawberry Rose Moscato and Sangria.

Enhanced water

Numerous new takes on bottled water flooded the show floor, most of them crowing about added benefits, whether that meant enhancements to the product itself or its packaging.

La Croix made a splash with its first NACS Show booth ever, featuring the sparkling-water line's entire portfolio.

Nestles Waters North America unveiled its first move into caffeinated water with Poland Spring Sparkling Energy Water. The functional water will launch in four flavors in the Northeast in early 2020.

Talking Rain offered a new line of caffeine-enhanced sparkling waters and sampled its crossover TRE (Talking Rain Elevate) Performance Water, which has caffeine and vitamin enhancements.

PathWater drew quite a bit of attention for its reusable bottles and eco-friendly proposition #RefillNotLandfill.

Performance energy

Adrenaline Shoc (A Shoc) drove traffic to the Keurig Dr Pepper booth with its alternative to Bang Energy and Monster’s Reign. A Shoc, Lance Collins’ fitness energy drink, is available now in eight flavors.

Bang itself hosted a high-energy booth and provided samples of two new flavors of its high-protein coffee drinks—Birthday Cake Bash and Chocolate Peanut Butter Blast—and one of its primary energy line, Miami Cola.

Other entries in the performance energy-drink category featured at the show included C4 in nine flavors; Celsius Sparkling and noncarbonated; and preworkout drink P10, available in four flavors.

CBD abounds

One of the most familiar brands in the CBD space was Vita Coco Infused, a new line of the brand’s coconut water enhanced with 20 milligrams of hemp extract. The line comes in 12-ounce cans in three flavors.

Manufacturer Docklight featured its new line of CBD-infused teas in 16-ounce cans in three flavors under the Marley Mellow Mood brand.

Weller CBD sparkling waters are available in 12-ounce cans in three flavors.

One Mean Bean Cold Brew Coffee from JRS Ventures Inc. is available in four flavors. Each 16-ounce bottle contains 25 milligrams of CBD.

Crazy Eye Brands featured two lines of CBD-infused sparkling drinks. California Infused is a line of sparkling drinks with 10 milligrams of CBD. California Blazed! is noncarbonated and contains 20 milligrams of CBD. Both lines are available in four flavors: Black Cherry, Mango, Mojito Citrus and Raspberry Lemonade.