6 Ways RTD Coffee Is Evolving

As ready-to-drink (RTD) coffee sales continue to flourish in convenience stores and beyond, manufacturers are investing in new ways to liven up their offers. Here are six new products that illustrate the opportunity for RTD coffee variety, and fresh statistics that show how vibrant the category is ...

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1. Protein-added

Shamrock Farms’ Rockin’ Protein Energy features the dual fuels of protein from milk and natural caffeine from cold-brew coffee.

36%

Growth of cold-brew coffee sales in restaurants in 2018, according to Technomic

2. Energy-shot roots

Forto Coffee originated as an energy shot and is now available as an 11-ounce, single-serve energy cold brew.

8.2%

Growth in RTD coffee in the 52-week period ending Jan. 26, 2019, according to Nielsen

3. Dairy alternative

Dairy-free coffees Stok Oatmilk Latte and Stok Almondmilk Mocha have a smooth, creamy taste, the company says.

4.6%

Growth in RTD coffee in convenience stores during the 52-week period ending Jan. 26, 2019, according to Nielsen

4. Nitrogen-infused

Verve Nitro Flash Brew Coffee is brewed in an oxygen-free environment, then flash chilled and infused with nitrogen.

30%-40%

Unit increase in RTD coffee McLane saw in the first three months of 2019

5. CBD-enhanced

Forest Coffee Trading Co.’s CBD Cold Brew includes 15 milligrams of Evo Hemp CBD extract.

16%

RTD coffee shoppers make 16% more trips per year to c-stores than all shoppers, according to Numerator

6. Alcohol kick

Cafe Agave Spiked Cold Brew is made with 100% Arabica Colombian coffee and has 12.5% alcohol by volume.

52%

Amount of consumers who prefer vanilla flavor in thier coffee. Other favorites: 48% caramel, 41% hazelnut and 37% mocha.