Consumers are expecting more from their bottled beverage selections, seeking a higher level of fortified ingredients along with less sugar across water, juice, tea and other product segments.
In fact, Chicago-based Mintel’s new product database from the latter part of 2019 shows a 69% increase in new vitamin- and mineral-fortified beverages since November 2016.
And Nielsen’s 2019 Health Care Survey found that nearly half (47%) of consumers say the presence of vitamins and minerals are important attributes when contemplating bottled water purchasing decisions.
Other consumer musts for these enhanced beverages: lower sugar content and environmentally friendly packaging.
“Many of the fortified drinks, while laden with nutrients, are also packed with sugar,” said Andy Ohmes, global director of high-intensity sweeteners at Minneapolis-based Cargill. “Fortunately, a growing array of alternative sweetener options offer formulators a way to create fortified beverages that keep sugar in check, while still delivering a great-tasting beverage.”
Read on for a roundup of seven fortified/functional bottled waters that debuted recently.