8 New Energy Products on the Market


Consumers’ need for energy must be increasing, based on the flurry of energy-product rollouts across multiple categories. The recent blitz includes snack bars, beverages, gummies and one new debut delivering pocket-friendly caffeine from a portable inhaler.

Click through to see eight recent options arriving in the convenience-store channel.

Image: Shutterstock

1. Outlaw Energy

outlaw energy

Packed with electrolytes, B vitamins and caffeine, Outlaw Energy has launched two new flavors: Passion Fruit Zero and Peach Mango Zero. The drinks join existing varieties Original, Fruit Punch, Passion, Fresh Zero and Tropical Zero. The beverages, which are made from a proprietary blend featuring clean ingredients, contain more electrolytes than leading sports drinks, according to the company, with 45 calories, vitamins, cane sugar and natural caffeine.

Photograph by CSP Staff

2. Seattle Gummy

seattle gummy company logo

Last fall, Seattle Gummy took the wrappings off three limited-time flavors of its Mocca Shots High Energy Gummies, including Pumpkin Spice (rich truffle chocolate blended with holiday spices), Gingerbread and Peppermint Chocolate (truffle chocolate with peppermint). Mocca Shots allow users to enjoy the benefits of caffeine within three to five minutes of consumption without feeling the jitters, according to the company.

Photograph courtesy of Seattle Gummy

3. Sunshine Beverages

sunshine energy drinks

Sunshine Beverages recently introduced Sunshine Good Energy, dubbed a better-for-you energy drink with no artificial flavors, lower sugars and 60 calories per can, in Ginger Berry, Blueberry Lemonade and Clementine Twist flavors. All of the products offer an energy boost with a blend of vitamins, electrolytes and organic caffeine. The company also announced a market expansion into Tennessee.

Photograph courtesy of Sunshine Beverages

4. Mtn Dew Amp

mountain dew game fuel

Mtn Dew Amp from PepsiCo has launched its newest beverage, Mtn Dew Amp Game Fuel. With ingredients shown to improve accuracy and alertness, the new drink is aimed at video gamers. Designed with a no-slip grip and resealable lid, Mtn Dew Amp Game Fuel allows players an enhanced gaming experience, the company said. Designed “by gamers and for gamers,” the beverage boasts a vitamin-charged and caffeine-boosted formula. The products have 90 calories per 16-ounce can. Four flavors include Charged Cherry Burst, Charged Berry Blast, Charged Tropical Strike and Charged Original Dew.

Photograph courtesy of PepsiCo

5. Rhino Rush

rhino rush energy

Following on the success of Rhino Rush’s ephedra-powered energy shot is Rhino Rush Energy, a 16-ounce drink in cans made with zero sugar and zero calories. The drinks are available in three flavors: Blue Raspberry, Grape and Kiwi Strawberry. The ephedra-powered blend consists of an herbal-based formula made with 100 milligrams of caffeine per serving (200 milligrams per can).

Photograph courtesy of Rhino Rush

6. No Cow

no cow energy bar

No Cow LLC, maker of dairy-free, high-protein snack bars, has added No Cow Energy Bars to its lineup. The new bars contain 45 mg of coffee-bean flour and were developed using a patented caffeine source to provide a sustainable energy boost equivalent to half a cup of coffee, according to the company. Packed with oats, nuts and almond butters, No Cow Energy Bars are gluten- and soy-free and non-GMO.

Photograph courtesy of No Cow LLC

7. Inhale Health

inhale health caffeine

Electronic Caffeine from Inhale Health LLC allows users to experience instant energy with pocket-friendly caffeine, the company says. The product is a portable inhaler that contains up to 400 breaths of energy. Also available are Electronic Melatonin to help with sleep and Electric Vitamin, which provides a boost of vitamin B12. Each product is available for a suggested retail price of $19.99.

Photograph courtesy of Inhale Health LLC

8. Coffee Snacks

javacup coffee bar

JavaUp is the first coffee-fueled snack to contain 100% organic, shade-grown espresso, according to manufacturer Coffee Snacks Inc. Chocolate-dipped and coffee-fueled, each 1.4-ounce bar (SRP $1.99) provides the equivalent caffeine of half a cup of coffee. The product comes in Cafe Mocha and Caramel Macchiato flavors. Cafe Mocha bars are 160 calories and certified kosher, with 6 grams of protein and 5 grams of fiber, while Caramel Macchiato has 5 grams of protein and 4 grams of fiber. Both contain 8 grams of whole grains. Beans are sourced from farms that use no pesticides and rely on natural fertilization from migrating birds. All beans are grown in the shade, creating sustainable habitats for pollination.

Photograph courtesy of Coffee Snacks Inc.