New research from Mintel’s Global New Products Database shows U.S. volume of chilled coffee grew at least 10% annually from 2013 to 2017, and much of that growth is from cold-brew coffee, thanks to manufacturers who jumped on the trend. More than half (56%) of new ready-to-drink (RTD) coffee launches in the U.S. in 2017 were cold-brew formulations, up from 38% the year prior.
On a global scale, cold coffee was responsible for one in five (19%) new coffee launches—led by iced and RTD varieties.
“Global investment in chilled, RTD coffee has increased as producers target a younger drinker who enjoys the format’s taste, refreshment and indulgence,” said Jonny Forsyth, associate director for Mintel Food & Drink, New York. “RTD coffee is proving a better format for innovation than hot-serve formats and, in 2017, manufacturers continued to push the format’s boundaries.
“The key to success lies with the younger generation, which has been introduced to chilled coffee in branded coffee shops.”
Click through to read about nine cutting-edge cold-brew options hitting store shelves.