Anheuser-Busch InBev, World Cup Trophy Bottle

budweiser world cup trophy bottle
Limited-edition beer
Limited-edition trophy bottle celebrates World cup soccer event


To support its sponsorship of the upcoming 2014 FIFA World Cup Brazil, the manufacturer designed a creative platform under the theme “Rise As One” in celebration of moments that unite soccer fans around the world. The limited-edition aluminum World Cup Trophy bottle will serve as the centerpiece of brand packaging, which also includes limited-edition glass bottles, cans and secondary packaging. Promotional components will feature customized local market activations and initiatives to engage fans in-store, online and across social channels. 
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