Beck’s Beer Live Beyond Labels bottle promotion

becks beer
Seasonal beer promotion
Brand features artists on its labels for a limited time

Description: 

To mark its affiliation with the Live Beyond Labels summer series, Beck’s beer bottle labels are now being adorned by various indie pop artists, including Capital Cities and singer/songwriter/rapper Aloe Blacc. Other participants embossed on Beck’s labels include Latin Grammy-winning Puerto Rican singer Luis Fonsi, club DJ Irie and visual artist TYPOE. For the past 27 years, Beck’s Beer has commissioned original artwork for the summer-long Live Beyond Labels series. The brand replaces its traditional labels with the original designs from both emerging and established artists.
 
 
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