Build by Pulp Culture+
The Every Co. enters the alcohol beverage space with a first-of-its-kind innovation in Build by Pulp Culture+, noted as the first protein-boosted hard juice. The hyper-functional full-spectrum beverage is enhanced by probiotics, adaptogens, source-verified super fruits, superfoods and animal-free Every Protein. The move into the space occurs in partnership with AB InBev’s BioBrew unit. Until this point, protein-infused to alcoholic drinks had not been brought to the retail market, the company says.