Caffeine-free Coke Zero
The Coca-Cola Co. is expanding its lineup with a caffeine-free version of Coke Zero. Coke Zero is the only soft drink in the North American market to post double-digit sales growth for five straight years, according to the company, and Caffeine Free Coke Zero will allow users to enjoy the beverage throughout the day. Caffeine Free Coke Zero will begin appearing at supermarkets, drug stores and mass merchants mid-July, and will be available nationwide in August. The company has recently focused on a broad strategy to grow brand recognition for Coke Zero, including sponsorship of the 2013 NCAA Men’s Final Four and Coca-Cola Racing Family member Danica Patrick.