Don't fret: Diet Coke is relaunching, not reformulating. The Diet Coke taste that so many customers know and love isn't changing; however, pretty much everything else is. The brand's new modern design includes a sleek 12-ounce can and a refreshed look anchored by the iconic silver color, a "sharper" logo and bold colors that call out the biggest change of all: four new Diet Coke flavors.
In addition to standard Diet Coke, the line now includes Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Zesty Blood Orange and Diet Coke Twisted Mango. "We're maintaining the essence of Diet Coke while modernizing the brand to invite a new generation of drinkers to try it," the company said in a blog post.
The relaunch will roll out nationwide in on-the-go single cans and eight-pack options. Diet Coke Cherry, which the company debuted in 1986, and Diet Coke Lime 12-packs will be phased out of retail stores. However, these flavors will still be available online. The company is releasing two of its new flavors on fountain machines: Diet Coke Twisted Mango and Diet Coke Ginger Lime.
Click through for more information regarding the relaunch, which is debuting in the United States now, followed by Canada in February.