Heineken Beer with New Packaging

heineken star bottle
New packaging
Heineken unveils new bottle design

Description: 

For the first time since 1946, Heineken has redesigned its iconic green bottle for the U.S. consumer. The revamped “Star Bottle” hit New York markets last September, with a national rollout beginning this spring in on- and off-premise locations. The Star Bottle is available in 12- and 22-ounce sizes and features a taller, thinner shape for a more modern, premium look. The bottle has an embossed thumb groove that improves grip and encourages consumers to hold the bottle at a lower point to help keep the beer cold.

 
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