Heineken Beer with New Packaging
For the first time since 1946, Heineken has redesigned its iconic green bottle for the U.S. consumer. The revamped “Star Bottle” hit New York markets last September, with a national rollout beginning this spring in on- and off-premise locations. The Star Bottle is available in 12- and 22-ounce sizes and features a taller, thinner shape for a more modern, premium look. The bottle has an embossed thumb groove that improves grip and encourages consumers to hold the bottle at a lower point to help keep the beer cold.