Heineken Limited-edition Packaging

heineken holiday bottles
Limited-edition packaging
Campaign enhances adult consumers’ holiday experiences
The “Celebrate Together” holiday program hits retail outlets November 1, marked by celebratory limited-edition bottle labels and promotional packaging on Heineken Lager 12-packs. Four different limited edition bottles celebrate Heineken milestones, including designs representing the brand’s roots, its global presence and ongoing commitment to innovation. Each holiday-themed 12-pack of limited-edition bottles features an in-pack code earning consumers a chance to win a $50 holiday reward gift card. 
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